Apple has been synonymous with innovation in the smartphone world for decades, and with each new generation of iPhone, the expectations of users and tech enthusiasts only increase. Although the official presentation of the iPhone 17 Pro 2025 remains a few months away, numerous rumors and predictions have already appeared online about what we can expect from this model. In this article, we will delve into the details of the iPhone 17 Pro 2025 - from the redesigned design to the technical improvements that promise a new chapter in Apple's story.
We live in an era that Jeremy Rifkin predicted decades ago in his book The End of Work (1995): technology is not only changing the nature of work, but in some cases completely eliminating traditional professions. Marketing, where creativity and data processing have long been considered the exclusive domain of humans, is experiencing tectonic shifts – artificial intelligence (AI) is blurring the lines between human and machine work. So - artificial intelligence and the end of marketing professions.
Wrapped in sky blue, the Apple MacBook Air M4 2025 is here to take us into the future – or at least until the next Apple conference. At €1,199 ($999) for the 13-inch model and €1,399 ($1,199) for the 15-inch in Europe, it's a laptop that promises to be revolutionary. But as always, when Cupertino gives, it takes away. Prices in Europe are higher than in the US, and the establishment continues to play its game of exorbitant margins. Let's see what this Sky Blue beauty really has to offer.
Superbrands is the largest global project for recognizing and rewarding exceptional brands, which has been operating worldwide for three decades, and in Slovenia since 2018. This is the third time that the Gorenje brand has received the title, while this is the first Superbrands Slovenia title for the Hisense brand. This is additional confirmation that the two brands are unique, offer quality products, and are worthy of consumer trust.
Google has dropped another bombshell on the digital search world. This time, they’re expanding their AI Insights to even more queries and introducing “AI Mode,” which promises a chat-like experience right inside their search engine. What does this mean for those of us who surf the web, and for those of us who make a living from clicking? Let’s take a look at how Google is changing the rules of the game and what we can expect.
AI journalism? Imagine a morning in 2030: you wake up, open your news app, and instead of a regular article, you’re greeted by a personalized story created instantly by artificial intelligence (AI), tailored to your interests, written in your native language, and even supported by a video where an AI presenter who looks like your favorite journalist reads the news just for you. This is no longer distant science fiction, but a reality predicted by current trends in technology and media. This is AI journalism in 2030.
Sometimes you come across a phone that leaves you slightly speechless – not because it's throwing out impossible numbers on paper, but because it leaves you feeling like you've just paid a grand, but in reality you've only given change. The Nothing Phone 3a and its slightly more beefy sibling, the 3a Pro, are exactly that kind of case. For $379 and $459, respectively, Nothing serves up an experience that you could easily swap for a flagship – well, with a few minor tweaks, of course. And that's exactly what drew me to Nothing this year: because they don't have any more expensive models to protect in their lineup, they've thrown themselves into design and user experience without hesitation, where the price tag really doesn't hit you in the face.
Apple and AI?! AI has become a central battleground for tech giants. Google is aggressively investing in its AI labs like DeepMind and Gemini, Microsoft has become a major player in generative AI with its multi-billion dollar investment in OpenAI, Meta is developing its own Llama language models, and Amazon remains strong in AI infrastructure with Alexa and AWS. Apple? It's there, but... where exactly?
Artificial general intelligence (AGI) could fundamentally change the way governments, economies and public finances operate in the next decade. Technology that is already outperforming humans in data analysis and complex problem solving could take over key tasks currently in the hands of politicians, consultants and economists. From faster and more accurate lawmaking to full transparency in the use of public funds, AGI promises a revolution that could significantly reduce human error and political bias.
If you ask experts when we will achieve artificial general intelligence (AGI), you will get different answers. Some say we will get there in 2025, others claim that AGI is already here – it’s just a little different than we imagined.
G-SHOCK has been synonymous with indestructible and rugged timepieces for decades, but their latest model, the G-SHOCK GA-V01 "CoolEyes," is such a bold departure from tradition that it could easily be a prop from a futuristic sci-fi movie. First released exclusively in China in February 2025, this retro-futuristic monster has become a hot item among collectors in no time. And honestly, it's not hard to see why.
Mobile World Congress 2025 (MWC 2025) officially starts on March 3 and runs until March 6, but as has been the case for several years in a row, most of the important presentations fall a few days earlier. Xiaomi, HMD, and Honor have already scheduled their events for March 2, Nothing has unveiled the new Phone 3A, and Samsung and Google are remaining secretive for now.