We live in the age of social media. We basically live in social media. If we don't have a profile on at least one of them, we don't actually exist or we live behind nine mountains and waters. With smartphones, we can take great photos and use them to immortalize more or less important events several times a day, which we carefully "filter" before releasing them to the world. Daniel Wilson and Martin Adolfsson came up with the idea that it might be better to step out of the world of perfect and carefully planned photos and show themselves in a more realistic light.
