If we had to describe this season in three words, they would be: bold, rich, unexpected. Fall/Winter 2025/26 rejects minimalism as the only safe choice and invites us to play with colors, materials, and silhouettes. So the time is coming when cocoa-colored fur coats, glittery handbags at nine in the morning, and ballerinas with a sports sweater will be a perfectly acceptable (not to say – desirable) combination.
Fashion
Why is the striped polo shirt becoming the main piece of the fall season? Can it really overshadow the role of the white shirt, which has been a symbol of simplicity for decades? And how to wear it to look modern, sophisticated, and at the same time naturally relaxed?
If there’s ever a time when we want to wear something that’s stylish, comfortable and ready to move – it’s now. Fall 2025 brings a new aesthetic that’s a fusion of fashion, movement and personal expression. And H&M Move has captured that moment perfectly with the new SoftMove™ collection, inspired by the world of contemporary dance – but without the pursuit of perfection. Instead, it celebrates the fluidity, femininity and confidence that comes when you finally dress for yourself.
After a few years of fashion hiatus, the most iconic lingerie show is back - and in style, as befits Victoria. This time, we'll be watching the Victoria's Secret Fashion Show 2025 live, from the comfort of our couches or silky pajamas, as the event moves to all major digital channels. On October 15th at 7:00 PM ET, a fashion explosion that will intertwine fashion, art and luxury will begin - with the Pink Carpet starting at 6:30 PM ET.
When the last bass drops, when the bright fever of the dance floor spills into the softer shadows of the night, the time of the chosen ones begins. Not those who flee to the comfort of their beds, but those who know how to create a scene from the silence. In the third – and final – chapter of the Out After Dark campaign, Amelia Gray, a provocative icon of contemporary elegance, invites us to a subtle epilogue of the night. Her story with the PUMA Mostro model does not end, but transforms: from dazzling ecstasy to an intimate aesthetic of flashes that still smell of the wind of club lights.
If you thought H&M had us hooked with its Autumn/Winter 2025 collection, wait until you see the second chapter. With a fresh, confident tone and a touch of decadence, the second part of the collection continues the story that began with a strong presence at London Fashion Week. But now it's picking up the pace: with bolder cuts, more evening vibes and fashion pieces that can speak – even without words.
As the days get shorter and the nights get longer, runners often look for another reason to get off the couch. Now, H&M Move Men’s Running Collection is bringing them motivation in the form of a brand new men’s running collection for those who train on both sides of the sunset. It’s an ultra-lightweight capsule collection that combines high-tech materials, modern aesthetics and functional details – all on par with the best competitors in the sports industry.
When it comes to sneakers that have transcended the boundaries of sportswear and become cultural phenomena, there’s one silhouette that deserves a fireworks display – the Air Jordan 11. From its bold debut in 1995, when Michael Jordan returned to the NBA with one of the most memorable moves (and sneakers) of all time, to today, when the model has become synonymous with a blend of technical perfection and aesthetic uncompromisingness – the AJ11 is never going to retire. Simply put: if sneakers were celebrities, the Jordan 11 would be Beyoncé. Or Jordan himself, for that matter.
Imagine Michael Jordan jumping on muddy trails instead of on the basketball court, wearing what looks like a hybrid between a legendary icon and a serious hiking boot. Sounds crazy? Well, Nike has made it happen with the Air Jordan 1 Low Element, which is no longer just for urban streets, but for real trails. With Gore-Tex protection and an aggressive sole, it maintains the iconic look, but adds practicality for those who combine style and adventure. Will it stand the test of time like the original? Read on.
Fashion has a wonderful sense of irony. Just when we thought the handbag had seen it all – from miniature sizes to oversized silhouettes – details entered the scene that surprised us all. Handbag charms. Playful, bold, sentimental, sometimes even absurd. And that's why they're indispensable.
Pleated boots are making a comeback this fall, taking center stage on the fashion scene. While a few years ago they were considered a piece associated primarily with the retro style of the 80s, today they have once again become a symbol of boldness and femininity. Top designers have included them in their fall 2025 collections, sending a clear message: pleated boots are not just a fashion fad, but a wardrobe essential.
Sometimes we want to be understood before we even say anything. And fashion accessories are those magical wardrobe elements that can do just that: they say without words who you are, how you feel and why you didn't wear "just jeans and a sweater" today, but something more. Fall 2025 fashion invites us to create stories from details - and this year, details are no longer shyly hidden, but in the foreground, emphasized, important. In a world where style is increasingly intertwined with personality, accessories play a leading role.