Fashion

With yesterday's fashion shows of the brands Natasa Persuh, JANJA VIDEC, Ana Jelinič, Matic Veler and EBER krznarstvo, the Ljubljana Fashion Week began, which will last until Saturday, April 16. The winner of the "Design a white shirt" contest was also announced - Polona Roblek.

On the first day of the Ljubljana Fashion Week (LJFW), fashion designer Janja Videc presented herself with her INANNA collection, named after the Sumerian goddess who personifies female eros and beauty, and at the same time unites many apparent oppositions, such as love and war, holiness and sexuality, light and dark, completely captivated.

Do you want exclusive tickets for LJFW (Ljubjana Fashion Week) 2016? Want to attend the best fashion event of spring? Then quickly answer the prize question and score two tickets each to LJFW 2016 for Saturday's event.

From today until April 16, we will witness a unique event - Ljubljana Fashion Week (LJFW), which will take place again this year in the city center, but at a new location, on Trg republike. This venue will offer even more production possibilities and better conditions for the presentation of new creations. What is the program of LJFW 2016?

From an early age, I knew that everything related to textiles was very close to me, thanks to my mother with an exceptional taste for aesthetics. In all areas, I am more interested in the creative process itself than the end result. That's why I have an unconventional approach to my design, and usually the collection is not drawn in detail in advance, but is created on the fly according to a certain concept, system. I find inspiration in my personal life, in unusual things that catch my attention. Nioka design is defined as multifunctional minimalism that combines avant-garde simplicity with artistic expression.

Towards the end of my studies, despite my endless love for design, I seriously wondered if I even wanted to be a designer, because the way the fashion industry works is not close to me at all. Something compelled me to persist, to find different ways of doing things and to make people aware of all this. I want to create socially responsible, local and sustainable clothes. I don't want to define myself in terms of the season, the purpose or the target group of the clothes. When creating my collections, I always start from myself and from my personal life.

During the previous state, almost every housewife had a sewing machine at home, if not more. Mothers made us clothes, blankets, Christmas tablecloths, checkered kitchen curtains, and we, as small children, carefully followed their every move as they sat at the sewing machines. At least once a week, one of the family members wore something new and enviable from the neighbor. The fascination with the fact that an individual can create a piece of functional clothing has remained to this day. Of course, first of all, all of us tried our hand at designing clothes for barbies.

I grew up in a creative environment where both my father and grandfather are tailors. I completed my undergraduate studies in textile and clothing design at the Faculty of Science and Technology. In my design approach, I like to interweave tradition with modern technology. I am no stranger to laser cut, bold forms and interweaving of different materials. I have already presented my works at numerous exhibitions at home and abroad and have received recognition for special achievements from the University of Ljubljana. In September 2016, I start studying women's fashion at the Royal College of Art in London, where I have been accepted for a master's degree.