Admit it. Skiing is no longer just a sport; it's a catwalk at 2,000 meters above sea level. And while the rules were once dictated by the dusty old fashion houses of Paris, a coup d'état has taken place in recent years. A quiet revolution is coming from Sweden, it goes by the name of Montec, and believe me, by 2025, their influence will be impossible to ignore. If you still think the pinnacle of style is the fluorescent jacket of 2010, sit back. It's time for a style lesson that involves coffee, recycled plastic bottles, and a brotherhood that beats corporations.
