Summer 2025 heralds a season of swimwear that celebrates real bodies instead of ideal ones – with all their charm, curves and character. High waists, asymmetries, pastel colours and materials that breathe with the planet are on trend. But the real star is not the cut, but you – in swimwear that gives you confidence. Swimwear trends 2025. Check out which models, colours and brands will reign supreme on the beach and on your Instagram feed this year.
Fashion
There are shoes that follow trends, and there are those that create them. With its quiet elegance, the Nike Air Max Bia doesn't seek attention - it just has it. This is the style you'll be wearing before it becomes the next big thing.
A mix of trekking soles, lounge elegance and visual provocation – HOKA proves with the Speed Loafer model that fashion doesn't need sense, just balls. That's it - the HOKA Speed Loafer.
If you thought your puppy or kitten couldn't get any cuter, think again. Adidas Originals has prepared a fashion revolution - Adidas Originals Pets, designed specifically for our furry companions. And believe me, this is no joke.
Burberry has pulled its iconic check bikini from the fashion archives and shown the world once again why this piece was once synonymous with style, boldness and recognition. What happens when nostalgic glamour merges with the modern "quiet luxury" trend? A new old summer obsession is born. Burberry's legendary bikini is back!
Forget about boring sports outfits! The H&M Move collection for spring/summer 2025 brings a pastel pink fashion renaissance for all racket sports fans. This collection is not just sports equipment - it is a style statement, a manifesto of confidence and elegance that pushes boundaries.
Summer 2025 brings a fashion wave of retro sneakers that whisper the story of the past, with a modern whisper of the future. Court models, once synonymous with the sporty elegance of tennis courts, are now the most desirable fashion piece for city vibes, festival adventures and even office styling. And what's even better - these sneakers are worn by everyone. Unisex down to the last lace.
The fashion world can't stop talking about one specific piece this year that has captured the hearts of style enthusiasts from Paris to Los Angeles. The bold halterneck blouse, wrapped around the neck and draped over the shoulders, has become the must-have of the season. On days when we want to dress less but look even more polished, this blouse offers the ideal balance between casual and high fashion.
A subtle revolution is taking place on the fashion streets, Instagram feeds and backstages of prestigious magazines. A new denim poetics is coming to the fore – one that rejects chaotic bagginess and revives lines that celebrate shape. Instead of nostalgic cuts from the grunge era, models with a clearly articulated silhouette are now winning: straight, narrow, slightly tapered. In fashion, this is called: the perfect geometry for everyday extravagance. These are the jeans we will wear this summer.
Summer 2025 has officially begun – and not with a weather forecast, but with a new Calzedonia campaign, in which Kendall Jenner poses in a turquoise Shiny Satin bikini. Be warned: this is a swimsuit that will probably sell out before you can find your sunglasses. So that's the effect - Kendall Jenner ft Calzedonia.
If you've ever dreamed of wearing a glow-in-the-dark watch on your shoe, you're not weird - you're a visionary. G-SHOCK and Crocs have finally joined forces on a product that's not just fashionable, but almost cinematically fantastic. And this is no joke.
If there's one fashion item that should never be missing from your wardrobe, it's men's sunglasses. No kidding - a good pair of sunglasses has the power to turn an ordinary look into a real fashion statement. And 2025? It brings a veritable explosion of styles, shapes and colors that will have even the most reserved looking for bolder frames.