Every year brings its own fashion stories, some unforgettable, others… well, ones we’d rather erase from our memory. The year 2024 was no exception. A walk through the city streets revealed a world full of contrasts – from the playful pink Barbiecore aesthetic to “fashion minimalism”, which really meant wearing so little that you wondered why you were wearing anything at all. Sure, fashion is fun, and bold experimentation is a must, but there come times when we have to admit: some things are more of a temporary fad than a timeless style.
Fashion
When winter takes hold with its icy hand, we look for something warm, comfortable, and stylish in our closets. Nordic sweaters are the answer to all of this – with iconic patterns that exude tradition, timeless elegance, and refined taste. And guess what? They never go out of style. Let's discover where these patterns come from and why celebrities love them so much.
Colors are not just shades on a palette; they are tools with which we express emotions, create atmospheres, and define personal style. Every year brings new trends that may or may not excite us.
ZARA has once again thrilled fashion enthusiasts with the launch of its latest ski collection SKI DROP2 2024. This time, the line promises the perfect combination of premium style and functionality, which will ensure that you stand out on the white slopes in both appearance and performance.
When the queen of curves and a pioneer of outdoor gear join forces, we get a collection that promises to turn winter fashion upside down. Kim Kardashian with her brand SKIMS and The North Face present a new line of ski clothing that combines functionality and seduction. But will this fashion adventure really warm the hearts of ski enthusiasts?
When a sports great and the love of his life come together for a fashion campaign, the result is more than just a collection of clothes. It is a story of family, comfort and elegance – under the umbrella of the iconic three stripes. Lionel Messi and Antonela Roccuzzo are the faces of the new adidas Essentials collection, which swears by comfort while celebrating the bonds that bind us together.
If 2024 celebrated simple and minimalist looks, 2025 brings a bit more boldness, volume and nostalgia. Hairstylists are heralding the return of retro inspirations, playful details and hairstyles that require a bit more personal expression. From 70s-inspired layers, big volumes to ultra-shine hair, the upcoming trends offer the right range of options for every personality and hair type. Let your hairstyle be a reflection of your inner strength, youthful spirit and timeless elegance! Let's take a look at the top women's hairstyles 2025.
Puli can be worn in many different ways that are both fashionable and comfortable.
Kate Moss, the undisputed queen of the fashion world, went down in history with countless moments that defined the style of entire generations. This time, she delights us with her first collection for Zara, which promises more than just clothes - it's a fashion manifesto that will color your winter with irresistible chic energy.
When fashion giant H&M Move teams up with soccer legend Zlatan Ibrahimovic, we can only expect the best. Their latest collection "Selected by Zlatan" brings premium sportswear that combines technical perfection and timeless style.
French women always fascinate. With their flawless appearance, which is both sexy and sophisticated, they convince us that their style is something that is given naturally. But in reality, it is an art that they learn from a young age - from their mothers, grandmothers and everyday life in the fashion capital of the world. So what is their secret? Clothes are not just a piece of fabric, but a tool to tell a story. Every detail, every cut and every color carries symbolism that makes up a unique fashion story.
A black sweater is more than just a sweater. It is eternally "and". Let's look at 10 fashionable combinations, how to style a black sweater for a WOW effect.