When the last bass drops, when the bright fever of the dance floor spills into the softer shadows of the night, the time of the chosen ones begins. Not those who flee to the comfort of their beds, but those who know how to create a scene from the silence. In the third – and final – chapter of the Out After Dark campaign, Amelia Gray, a provocative icon of contemporary elegance, invites us to a subtle epilogue of the night. Her story with the PUMA Mostro model does not end, but transforms: from dazzling ecstasy to an intimate aesthetic of flashes that still smell of the wind of club lights.
Fashion
If you thought H&M had us hooked with its Autumn/Winter 2025 collection, wait until you see the second chapter. With a fresh, confident tone and a touch of decadence, the second part of the collection continues the story that began with a strong presence at London Fashion Week. But now it's picking up the pace: with bolder cuts, more evening vibes and fashion pieces that can speak – even without words.
As the days get shorter and the nights get longer, runners often look for another reason to get off the couch. Now, H&M Move Men’s Running Collection is bringing them motivation in the form of a brand new men’s running collection for those who train on both sides of the sunset. It’s an ultra-lightweight capsule collection that combines high-tech materials, modern aesthetics and functional details – all on par with the best competitors in the sports industry.
When it comes to sneakers that have transcended the boundaries of sportswear and become cultural phenomena, there’s one silhouette that deserves a fireworks display – the Air Jordan 11. From its bold debut in 1995, when Michael Jordan returned to the NBA with one of the most memorable moves (and sneakers) of all time, to today, when the model has become synonymous with a blend of technical perfection and aesthetic uncompromisingness – the AJ11 is never going to retire. Simply put: if sneakers were celebrities, the Jordan 11 would be Beyoncé. Or Jordan himself, for that matter.
Imagine Michael Jordan jumping on muddy trails instead of on the basketball court, wearing what looks like a hybrid between a legendary icon and a serious hiking boot. Sounds crazy? Well, Nike has made it happen with the Air Jordan 1 Low Element, which is no longer just for urban streets, but for real trails. With Gore-Tex protection and an aggressive sole, it maintains the iconic look, but adds practicality for those who combine style and adventure. Will it stand the test of time like the original? Read on.
Fashion has a wonderful sense of irony. Just when we thought the handbag had seen it all – from miniature sizes to oversized silhouettes – details entered the scene that surprised us all. Handbag charms. Playful, bold, sentimental, sometimes even absurd. And that's why they're indispensable.
Pleated boots are making a comeback this fall, taking center stage on the fashion scene. While a few years ago they were considered a piece associated primarily with the retro style of the 80s, today they have once again become a symbol of boldness and femininity. Top designers have included them in their fall 2025 collections, sending a clear message: pleated boots are not just a fashion fad, but a wardrobe essential.
Sometimes we want to be understood before we even say anything. And fashion accessories are those magical wardrobe elements that can do just that: they say without words who you are, how you feel and why you didn't wear "just jeans and a sweater" today, but something more. Fall 2025 fashion invites us to create stories from details - and this year, details are no longer shyly hidden, but in the foreground, emphasized, important. In a world where style is increasingly intertwined with personality, accessories play a leading role.
Autumn doesn't have to be grey and boring – quite the opposite! It's the time of year when warm earthy colours and cosy materials play a central role. A feminine look for cold weather can be comfortable and unique. In Pepco stores you will find clothes that will make you feel elegant in a wide variety of situations: for every day, for a workout or for an evening date.
Forget about ballerinas and forget about the rules. HOKA, synonymous with performance and ultimate comfort, has stepped from the running track straight to the city streets – and in quite the stylish way. The new HOKA Bondi Mary Jane is the fashion partnership we didn’t expect, but now we don’t want to let go of our hands (or rather – our feet). The classic Mary Jane silhouette, which once reigned supreme at dance parties and school benches, has now been given a sneaker makeover – and the result? Fashion poetry with the soul of a marathon runner.
If anyone can combine the nostalgic warmth of Disney characters with the stylish edge of London, it's Harry Lambert - the fashion guru who dresses Harry Styles in feathers, sequins and impeccable tailoring, among other things. In the new Zara x Disney collection, Lambert plays with childhood icons and transfers them to the world of high street fashion, where Mickey sweaters are perfectly compatible with patent leather loafers and minimalist styling.
If you think dress codes are boring charts written in fashion textbooks from 1997, think again. In an age where artificial intelligence is almost always choosing our wardrobes, true elegance starts with the basics – with smart, sophisticated choices that work like a perfectly adjusted Instagram filter… in real life.











