Rihanna returns to the fashion field – not as a bystander, but as an indispensable player who leads the game. The new FENTY x PUMA collection is a blend of boldness, elegance and completely new rules, where football elements get the haute couture treatment. It is a fashion offensive where every stitch, every piece of fabric and every detail communicates the same thing: sports fashion has moved into the first league of glamour.
Fashion
After a decade, the Tailend is back—as the Oakley Tailend Ti. Oakley has slimmed down the futuristic 2015 model with its own titanium alloy and sent it back to the streets in collaboration with Vancouver-based HAVEN. The first drop is August 8th in Vancouver, with online to follow later. Price? Still a secret, but it won't leave anyone cold.
Something magical happens in the fall. The leaves turn a palette of reds and golds, the air smells of freshly roasted chestnuts, and your calendar suddenly calls for evenings spent wrapped in a soft knit. But not just any. I'm talking about that perfect sweater that you recognize because it looks like it came from an old family photo in the fall album - completely timeless, slightly aristocratic, yet everyday. Fall "old money" sweaters 2025.
In a world where smart devices bombard us with notifications, track our sleep, and remind us that we only took 3,241 steps today, a quiet but dazzling shift has taken place. Women are starting to return to watches that don't have apps, don't count calories, and don't beat their hearts out when their hearts race with excitement over new loungewear. Minimalist classic watches have once again become objects of desire—not as technological gadgets, but as pure symbols of elegance.
Fashion imposes too many rules. Are you tired of having to be "perfectly groomed" every day? If you've ever thought that you'd rather just stay in a comfortable T-shirt and wide-leg pants - then you're already breathing in the rhythm of the trend that has taken over 2025. Lazy luxury is the answer to fatigue from aesthetic rigor. And in this new fashion wave, it's allowed - not to be perfect.
Who said you can't wear long skirts if you're shorter than 165 cm? Unless you're model-sized? Have you been told that you always have to wear heels to look taller? Are you tired of these outdated tips for petite women?
Forget boring uniforms - this year's back-to-school season is all about cozy glamour, nostalgic details, and a flawlessly relaxed style that would make Blair Waldorf jealous. Here's what back-to-school fashion 2025 has in store for you.
If the worlds of fashion and children’s imagination ever took a road trip together, this is exactly what it would look like: wild, unpredictable, completely over-the-top – and unforgettably chic. PUMA x Hot Wheels returns with another capsule collection that’s as much an aural sensation as it is a visual one. Imagine a collection that draws inspiration from crazy monster truck jumps, neon flames and rumbling asphalt – and transforms it all into wearable urban luxury.
Have you ever admired girls who manage to look completely carefree and beautifully groomed at the same time? Girls who look like they've stepped out of a fashion show in an oversized jacket, jeans, and a loose knit, even though you know they've probably just popped into the store for oat milk and a matcha latte? That's the charm of Scandinavian fashion style, which H&M Studio has perfectly captured in its new Pre-Fall 2025 collection.
Just one fashion accessory can completely transform your look. Wrap yourself in a silk scarf that looks elegant yet casual.
How to stand out in the crowd effortlessly? Which pants can adapt to every body type, while adding a dose of prestige and comfort? Harem pants, a fashion trend from the 90s, are back!
This is not pastel pink. This is the color of the Puerto Rican salt flats. This is the color of nostalgia, melancholy, and daring style. This is the color of the season. And it belongs to the Gazelle Cabo Rojo sneaker, which has more soul than most wardrobes.











