For the homeless, cardboard boxes are a strong ally, as they are one of the few channels through which they can seek empathy from passers-by. But the cardboard with the inscription is not aesthetically attractive, even if it has graceful marks of the felt-tip pen. The range of the message is thus severely limited. But nothing more, because it was the font of the "Kings of the streets" of Barcelona that was the basis for the charity project of the Arrels Foundation and The Cyranos McCann agency, which turned the five into fonts.
So will be their font, in which everything is hidden the misery of living without a roof over your head, got the right weight and its existence will no longer be conditioned by rain and the durability of the cardboard. Fonts are already available at Homelessfonts.org and the foundation hopes that individuals, and especially companies, will use them either in their online communication or connect them to the corporate identity on their products. You will be charged for the font 19€, while for companies the price is set at 290€. All the money collected goes to support Barcelona's homeless, whose fate was not as kind as the climate of the Catalan capital these days.
Although not all of the collected fonts were works of art, every letter was like it the scar of life devoured the paper. Some bordered on calligraphy and five of the most beautiful can be used today to make people aware in a creative, and above all, more 'subtle' way.
'Homeless' font has already found a home on Coca-Cola ads and bottles of Spanish wine and olive oil. So that as many homeless people as possible could soon find a home.
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