The barely one-year-old fashion brand & Other Stories, coming from the H & M Hennes & Mauritz AB family, has teamed up with the famous French blogger Jeanne Damas. Together, they created a slightly eccentric but extremely cute campaign that presents the latest fashion pieces in an unobtrusive way and with a satirical undertone of the fashion industry.
A fresh breeze brought by the brand's campaign & Other Stories, whose face she became French chic blogger icon, was created under the direction of the director Wendy McColm. V private bourgeois apartment this is how we meet a charming bohemian woman Jeanne Damas, which is playful, at times slightly eccentric, az a lot of humor takes you through the presentation of pieces of the latest fashion collection. Seemingly more or less self portrait film another successful blogger is hiding in the background a more complex subtext of criticism of today's fashion industry and representations of women, with which McColmova plays more than perfectly.
