Women's Sports Fashion 2020 predicts that there will be four main sports fashion trends for 2020, all based on body shaping, sustainability and functional fashion.
Women's sports fashion 2020 will be interesting, but above all functional and more importantly, sustainable! Which are sports fashion trends 2020 and what clothes will be the most "in" this year?
Lyst, one of the largest fashion search engines in the world, where almost all trends and all fashion brands are collected in one place, prepared a report, what will women's sports fashion be like in 2020 respectively what will be the sports fashion trends of 2020, who will reign supreme in fitness and sports activities. They analyzed the purchasing behavior of more than 104 million customers who browsed or shopped at 12,000 fashion brands and providers. Together they came to four key trends, which are an expression of constant shifts in the culture of leisure, fashion and consumerism in the last three years.
Women's sports fashion 2020: what are the sports fashion trends 2020
Achieving the perfect figure
Since the beginning of the new year, searches for sports clothing have increased significantly, by as much as 59 percent. The demand for leggings was quite constant in 2019, but with the first week of January it increased by 15 percent. We have no doubt that New Year's resolutions were responsible for this. On average, 35 leggings are bought every hour through Lyst, and the average cost for them has grown by 17 percent compared to last year.
After the Renaissance, figure-shaping lingerie became leggings and bottoms for exercise wear with a body shaping function extremely popular as well as fashionable. The data shows continued growth, and some of the most searched keywords are "shaping", "lift" and "sculpting". These have grown by a total of 392 percent in the last three months. The largest growth among manufacturers that produce sportswear for body shaping was experienced in the new year SPANX, Sweaty Betty and HelloYoga.
They are the most sought after high-waisted leggings, as searches increase by 65 percent every year. In addition, Lyst is seeing increased interest in one-piece sports clothing; demand for bodysuits and gym jerseys grew by a total of 83 percent in 2019, and by an additional 21 percent since the beginning of January. From adidas, to ASOS and the Free People Movement: one-piece sportswear is having its fashion moment right now. The most popular color is plain black!
More and more sustainable
Search ecologically aware sportswear has grown by 75 percent, so we can expect this to be one of the biggest trends in 2020. Whether it's plastic recycling, nylon regeneration, organic cotton or recycled polyester – eco-friendly sports fashion brands are becoming more and more popular.
Keywords "sustainable" and "recycled" are increasingly used when searching for sneakers. So it's no surprise that it's a sustainable sneaker brand A branch in September of last year, she launched her first sport shoe, Condor, which she had been developing for four years.
But it also grew browsing for specific sustainable materials, which are commonly used in sportswear: searches for organic nylon (econyl) grew by 102 percent, searches for repreve fibers by 130 percent, tencel by 42 percent, and organic cotton by 52 percent. More than ever before, shoppers are choosing environmentally friendly materials; search "sustainable activewear" (sustainable sportswear) is consistently high, and has jumped by 151 percent since last year. The most searched brands on Lyst right now are Girlfriend Collective, adidas x Parley and Outdoor Voices. It is the fastest growing brand Vyayama, an eco-conscious sportswear and yoga brand.
Sports clothes that are also suitable for socializing with a drink
Clothing for sports is getting more and more cool images, but it can they quickly take you from the gym to socializing over drinks and of course everything in between. Fashionable animal patterns, second bold patterns, elegant monochromaticity and also pieces of stamps Lululemon and Beyond Yoga had a consistently high demand in 2019, which indicates that our lifestyle is becoming healthier. And that trend isn't slowing down this year, what's more, it's jumped 38 percent since the start of January, and with it, Australian brands PE Nation and L'UVR.
Besides, it is increasingly popular yoga, indicating that they saw a 42% increase in sales of yoga-related products on Lyst. Fashion searches for yoga clothing have increased significantly with yoga leggings every month by 36 percent. More than 32 percent of buyers choose colors for yoga clothing. Online research shows that they are pastel colors, especially light maybe, soft pink, lilac, beige and white.
Functional clothing of the future
As we mentioned earlier, sportswear tends more and more towards fashionable functionality. From metallic shades to leggings with zippers and pockets – the demand for hybrid sportswear is growing. In fact, searches for leggings with pockets jumped 180 percent in the last three months, and searches for leggings with zippers jumped 76 percent.
Other trends are now joining this, namely high gloss leggings and coated leggings. The demand for these styles – which are basically too “fancy” to sweat in – grows with search "black coated leggings", which has grown by 250 percent since mid-November last year. After Jennifer Lopez was spotted in rose gold leggings with a metallic sheen in December, the search was on "metallic leggings" increased by 33 percent in just 24 hours.
Interest has also grown monochromatic leggings that can be easily combined, i.e. for black, burgundy, dark green and gray leggings - a total of 71 percent. Browsing for clothing for is also growing sport in neon shades, such as fuchsia and yellow (by 61 and 55 percent).
