Art is for everyone, but not everyone likes visiting art museums. The Paris Musées organization, which takes care of 14 Parisian museums, does not intend to "convert" those who do not like visiting museums, but rather offered them a more comfortable alternative: an online platform in which it "exhibits" its entire assortment of works of art. To promote the platform, they set up an imaginative advertising campaign tailored to the modern web user, in which ten star Instagram users were offered the opportunity to recreate one of the works of art in their own way.
Organization Paris Museums she decided on an unusual promotion of hers virtual museums, who recently "opened their doors". Ten popular ones Instagram's it allowed users to create their own versions of a classical work of art (it was not so much copies as modern reinterpretation motives) to attract the attention of the widest possible crowd in a soft way.
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Check out some of the classic works of art if they were made in the age of Instagram.
