Social media is cool. Through them, we can connect with family, friends and even pets of others. In an instant, we can travel to the other side of the world, prepare a great meal and even go skydiving. And what happens when the battery runs out, for example?!
Coca-Cola with a new ad agency Memac Ogilvy Dubai with plenty of humor, he points out the pitfalls it brings our increasing dependence on social networks on smart portable devices. Manically immersed in the parallel world of online networks, we often let it be real life flows, without really experiencing all its precious moments.
Deeply immersed in the world of online networks, we often forget about real life. Photo: Coca-ColaSo Coca-Cola offers a solution – Social Media Guard, which protects against the "evil" of social networks. Reminiscent of a protective collar for dogs, it returns the gaze from the glowing screens to the eyes of a fellow human being of the real moment. But no matter what, it still allows for a selfie or two with a chilled bottle of Coca-Cola in hand.
Social Media Guard brings attention back to precious moments. Photo: Coca-ColaOf course it's about imaginative prankso, which is slightly unusual for the iconic brand, previously characterized by ads with a strong emotional note of everyday life scenes, such as a happy family lunch and the joys of a small pet. The reason probably lies in the global drop in sales, which Coca-Cola is dealing with especially in the last quarter, due to which they until 2016 given a saving in value 1 billion dollars, which they will intended for advertising.
Another warning: If you are impressed by the ad, please do not share it with your friends via social networks. Coca-Cola definitely wouldn't support that. Or you can meet them and show them live.
Advertising agency: Memac Ogilvy Dubai
Creative Director: Ramzi Moutran
Assistant to the creative director and lyricist: Sascha Kuntze
Design: Diana Al Zubeidi
Producer: Amin Soltani
