Lego figures have recently made a comeback on the big screen, but don't be surprised if you see life-sized Lego figures on the road in the future. Namely, Simon Higby and Clara Prior made a bicycle helmet that is a life-size copy of the hairstyle of a Lego figurine.
Cyclists on the roads are quickly overlooked, but the cyclist with a helmet that is a copy of the hairstyle of a Lego figure, would never. Last but not least, how many Lego figures do you see on the road every day? Not much, we're guessing. They made it for the DDB advertising agency Simon Higby and Clara Prior.
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Purpose Lego helmets, produced by a Danish company MOEF, it is to prepare children to wear a helmet without forcing them to do so. The helmet is currently just prototype, but I'm keeping my fingers crossed that they will send it into series production. Let us remind you that in Slovenia there are now bicycle helmets compulsory until the age of 18.
Lego Cycling Helmet:
More information:
moef.dk
