David Beckham hosted an exclusive rooftop pool party to launch the new David Beckham swimwear collection for H&M. Guests including Ellie Goulding, One Direction's Liam Payne and Niall Horan and Aaron Paul partied at the luxury bash in east London.
Since its launch in 2012, the collection has been updated every season with new styles, materials and patterns. Further natural development is represented by an additional collection of fashionable and functional swimwear.
As with collections David Beckham Bodywear the swimwear collection also focuses on fit, performance and comfort, offering a fresh update to a classic men's style. A new selection of long, short and tight swimwear will be available in selected stores as of Thursday, May 22, 2014.
See more photos of the luxury party in the gallery
More about the event at: about.hm.com