The story begins with the fun blog Menswear Dog, or a dog's guide to being a "man". The central actor is a New York couple's Shiba Inu puppy named Bodhi.
David Fung and Yena Kim, both designers, were shopping one day and saw Bodhi in a pet store, who gave them that "the" look and the next moment he was on his way to their home. Thus began the story of men's dog fashion, which continued through the blog and spread so far that David and Yena quit their jobs to devote themselves fully to Menswear Dog, dog fashion, and are also working on a book. They create their own clothes, from ties to sweaters and shirts, there are also a lot of hats and berets in their collection.
David and Yena experience everything as an adventure in New York, and as they say, with their work, they are trying to restore the dog's dignity. Or maybe they are taking it from him in this way? A matter of judgment. Anyway, Bodhi is very photogenic isn't he?