This year, the Swedish fashion giant H&M is collaborating with the fashion designer ERDEMO, who is loved by both fashion lovers and celebrities. The collection will be available from November 2 online and in selected stores. Here is a unique "lookbook" that will reveal what you can expect from this long-awaited women's and men's collection.
Acclaimed photographer Michal Pudelka, together with Erdem and H&M, created a unique lookbook, true to Erdem's way expressions of beauty, which includes pieces from the collection ERDEM x H&M. He imbued the images with a sense of Englishness, and he created in the same beautiful country house where he shot the press campaign and where he is Baz Luhrmann directed his short film for ERDEM x H&M.
Gallery - ERDEM x H&M: here is the unique "lookbook" of the long-awaited collection
More information:
hm.com