In a world where the boundaries between the gym and the street are irrevocably blurred, finding the perfect sports gear has become a real style mission. We no longer accept compromises between comfort and high fashion, when we can actually have both. American fashion phenomenon Fabletics, which has driven many celebrities crazy with its bold aesthetics, has now officially crossed our borders. Get ready for pieces that will make you master your workout or shine at Sunday brunch.
Since 2013, the brand Fabletics, which was launched by Hollywood star Kate Hudson, is redefining the rules of the game. Their vision is crystal clear: to create sportswear that looks like it came straight from the catwalk, but can withstand the toughest leg day at the gym and won't let you down when you're running for the bus in a panic in the morning. The secret lies in innovative materials and that perfect fit that we're all looking for like the Holy Grail.
Fabletics is not just another brand in the endless sea of activewear; it is a true modern movement, loved and lived by millions of users around the world. With over 180 million items sold and over a hundred stores from sunny Los Angeles to Berlin, this infectious Californian urban chic is now unstoppably moving to the streets of Slovenia.
Fabletics: For every body, for every shape
Forget the outdated and exclusionary fashion dictates of the previous decade. Fabletics creates for real bodies and understands that fashion should serve you, not the other way around. Each piece is carefully designed with the intention of highlighting your best attributes, boosting your confidence, infusing you with raw energy, and making you feel like you can move mountains (or at least lift those extra few pounds with confidence).
Khloé Kardashian, one of the brand’s most iconic ambassadors and co-designer of their exclusive collections, embodies this empowering philosophy with every step she takes. Bold cuts, eye-catching prints and thoughtful compression seams shape and lift exactly what needs to be lifted. The pieces are designed to be so versatile that you can confidently step straight from a grueling Pilates class to a coffee with friends or an afternoon stroll around the city – and you’ll always look like you’ve just stepped off the cover of a prestigious fashion magazine.
The power of community: when customers directly dictate trends
Have you ever wondered who and what we actually have to thank for those ingenious, invisible pockets on leggings that can hold a smartphone, keys, and maybe some other essential beauty accessory? The answer is simple: the visionaries at Fabletics. The brand grew on the basis of actively and very attentively listening to its base. When their loyal customers expressed a strong desire for pockets en masse, the designers didn't just nod and wave their hand, but quickly made the idea a reality. In doing so, they set a global trend that is now being imitated, with varying degrees of success, by almost the entire fashion industry. So Fabletics doesn't blindly follow trends; it proactively and loudly creates them.
Activewear scrubs: when saving lives becomes fashionable
Healthcare workers are the true superheroes of our everyday lives, but until recently they were largely condemned to wearing uncomfortable, stiff, and completely shapeless uniforms that didn't flatter any figure. Fabletics, in close collaboration with medical personnel themselves, has revolutionized the way they work and developed a unique line of "activewear scrubs." These are innovative medical garments made from their most advanced, high-performance, and proven sports materials.
After extensive testing, these modern uniforms have become an absolute hit among doctors, nurses and even veterinarians in their first year on the market. They perfectly combine much-needed antimicrobial properties, unparalleled breathability and just the right amount of stretch. Because those who save lives every day undoubtedly deserve to feel comfortable, free and incredibly chic in their own skin (and in their work uniform).
Green is the new black
Fast fashion is all too often synonymous with horrific ecological disasters and unnecessary pollution, but Fabletics proudly proves that affordable luxury and strict social responsibility can go hand in hand. Their entire business is 100% carbon neutral. With innovative use of recycled materials and sustainably designed packaging that is completely free of unnecessary plastic, they relentlessly set new, significantly higher standards in the entire industry. Their super modern distribution center, located in Los Angeles, also boasts the extremely prestigious LEED Gold sustainability certificate. High-end fashion without a bad conscience? Let's take two, please!
And the best news for all lovers of good style? All this fantastic fashion-sports fusion that the whole world is talking about is now finally available here with just a few clicks, on their official website www.fabletics.si.
