Agent Provocateur underwear is characterized by daring designs that prove that quality underwear can also be an imaginative fashion accessory. With a strong focus on craftsmanship, this year's fall/winter collection is a tribute to gentle souls and wild adventurers at the same time.
Agent Provocateur were founded in 1994 Joseph Corre, the son of a cult Vivienne Westwood, and his ex-wife Serena Rees. The first store was opened in Soho, London. In 2007, when Agent Provocateur bought by the private company 3i, a big breakthrough followed. Since there is practically no dividing line between smell and seduction, they released their first fragrance in 2000 and the range expanded to include a wide selection of beauty products and cosmetics, which, in addition to underwear, they promoted Kylie Minogue, Penelope Cruz and Kate Moss.
Instinct for beauty and eroticism
Agent Provocateur presented the world with a new vision of prestigious women's underwear and avoided the British ostentation of virtue that insisted on categorizing everything to do with sex as immoral and obscene. The goal was to make high-quality designer lingerie more accessible, which fascinates and excites those who wear it and their partners.
This fall opens the door magnetically attractive superwoman. Inspiration? George Michael's cult video Too Funky, where stage lights intertwine with long legs and plunging necklines. Melissa George, Chloe Hayward and Elettra Wiedemann take control of their destinies in the Fall/Winter 2013/14 “Control Yourself” fashion campaign film – including with the help of Agent Provocateur.
The brand's creative director, Sarah Shotton, says she was inspired by strong femininity George Michael's video: “The models in the video have the power to take control and seduce, just like Agent Provocateur women this season."
In the chaos of a fashion show backstage, the girls are subject to the will of stylists, hairdressers and a morbid designer before realizing that control belongs to them. They tear off their clothes and take the reins in their Agent Provocateur underwear. "We tried to make a fun video showing how this underwear brand is liberating and empowering women to take control," explains the director. John Cameron Mitchell. "I always wanted to be part of the campaign Agent Provocateur, to me embodies the perfect balance between seduction, elegance, humor and of course provocation," says model Eletter Wiedemann, Chloe Hayward but adds that it strengthens the role of women and their natural sensuality and sexuality. "The filming days were full of laughter and fun. Basically, it's a very funny video," he continues Wiedemann.
Wild autumn and...
As with every season, this year, too, it remains iconic Agent Provocateur female, which she will wear this fall Ambrose model, a delicate combination of pink and black, trimmed with prestigious hand-made Austrian lace. In addition to the iconic combination of pink and black, autumn will be rich in indigo blue (the Indigoa model) and black, which gets a new dimension with the Jet model. The bra, made of a double layer of tulle, is trimmed with patent leather, and thanks to its special construction, it can be turned into a fashionable accessory, which, in combination with high heels, will be the star of evening parties. A femme fatale also pay tribute to the models Zatanna and Electra, the latter, with its unexpected combination of neon green and black, opens a new chapter in the design of high-quality lingerie and together with the colorful Zuri forms a wardrobe must-have for every woman who has ever said she loves fashion. Powerful women with a gentle character will be delighted with Demelza, a model that was created in collaboration with ti "couturiers” high fashion and where the softness of tulle and the exclusivity of Swiss lace intertwine, which fuses boldness with sophisticated sensuality.
... crazy winter
Although the winter collection maintains the same attention to detail, it has Sarah Shotton decided to focus attention on contrasting proportions and imaginative combinations of materials. One of the key designs will undoubtedly be lace Phoenix with a lilac and orange pattern, which is a first-class choice for ladies with larger baskets. Refined French lace in addition to Annoushka, will also feature Matilda and Rudy, which transfers the technique of making corsets to bras. The perfect choice for a Christmas present will undoubtedly be last year's bestseller Jena in black satin, which returns this year in ruby red, or the playful Tigre, which will satisfy the need for extravagance and feminine boldness.
Sarah Shotton, creative director and designer of the brand: "There is nothing sexier than a woman who is comfortable in her own skin. Agent Provocateur certainly helps with that.”
SEXY FACTS:
– The brand has 53 stores all over the world, including in Ljubljana.
– Each boutique is furnished in a boudoir style with luxury furniture.
– The staff wears the famous pink petticoats she designed Vivienne Westwood.
– Packages with sophisticated laundry discreetly delivered to your home, regardless of where we live.
