Huawei held a groundbreaking event in Barcelona where they unveiled new wearable devices and a "Fashion Forward" strategy that takes the fusion of technology and fashion to the next level.
With this, Huawei reveals its ambition to revolutionize the wearables industry by seamlessly combining cutting-edge technology, fashion design and user-oriented health features, setting new standards while enabling them to get a premium wrist companion adapted to modern lifestyles.
Many upcoming high-end and innovative devices were presented at the event, including a series of smart watches Huawei Watch GT 4, high-quality true wireless stereo headphones (TWS) FreeBuds Pro 3, stylish and comfortable smart glasses Huawei Eyewear II, the first gold watch Huawei Watch Ultimate Gold Edition and brand new tablets Huawei MatePad PaperMatte.
Huawei's ambitions to improve design, health and sports experiences
Huawei wants to make it possible for you to track your health and sports activities, while still looking fashionable. This marks a new beginning for the brand's business in the field of wearable devices, as in the future it will combine three main competitive advantages: breakthrough sensor technology, a newly upgraded platform of software algorithms and more comprehensive digital health services.
Since entering the wearable market 10 years ago Huawei is considered a pioneer in the field of sports and health monitoring, as it solves challenges in the field of battery autonomy, measurement accuracy and comfort. Based on ten years of expertise and innovative technologies, unique aesthetics and superior craftsmanship, it now sets new benchmarks in the industry. With a presence in the market of high-quality wearable devices, strengthening strategic investments and forming global partnerships in the Huawei ecosystem, it ensures that users around the world provide personalized experiences in the field of sports and healthy lifestyle.
It is in the field of design Huawei committed to purposeful design, which is constantly evolving and incorporates premium and durable materials and offers numerous personalization options, making each wearable a statement fashion accessory that complements unique fashion styles.
Huawei understands that well-being is a 24/7 concern, and is committed to continuous innovation that enables more control over your health. This is reflected in the comprehensive health management functions developed together with partners from industry and academia. With this, they ensured that the obtained data is not only accurate, but also useful.
At the same time, Huawei with its wearable devices helps bring sports and physical activity closer to people. Whether you're a professional athlete or someone just discovering the importance of physical activity, Huawei will make tracking an active life accessible and enjoyable. With pioneering features such as the science-based TruSport function, Huawei has turned wearables into personal trainers that you wear on your wrists all the time.
The next generation of wearables and tablets
Huawei's strategic turnaround begins with the launch of products that set a new paradigm for the aesthetics of wearable devices. These are the Huawei Watch GT 4 series smartwatches, the stylish Huawei Watch Ultimate Gold Edition with gold bezel and crown, and the brand new Huawei FreeBuds Pro 3 true wireless stereo (TWS) headphones.
Smart watches series Huawei Watch GT 4 boast improved design features and powerful health and fitness tracking features. Available in a case with a diameter of 46 or 41 millimeters, they represent a bold step forward by introducing imaginative design elements while maintaining the modern geometric aesthetics of their predecessors from the GT series.
Huawei has improved the experience of tracking physical activity with the redesign of Activity Rings, a brand new app Keep fit and increase the accuracy of satellite tracking (GNSS). At the same time, they also improved the TruSeen 5.5+ function, which increases the accuracy of heart rate measurement with the help of artificial intelligence.
Huawei Watch Ultimate Gold Edition is Huawei's first gold smartwatch. Embodying the company's greatest potential, it features a gold bezel and crown with relief trapezoidal patterns carved through a diamond-cut engraving process. A gold-plated (PVD) titanium strap with an adjustable butterfly clasp is added to the watch, presenting a unique visual effect and giving the watch an attractive yet subdued look.
New Huawei FreeBuds Pro 3 wireless headphones they offer a balanced design aesthetic with superior audio technology that enhances the music listening experience. The earbuds have a smooth one-piece glass housing made of new nano material, dual Ultra-hearing sound drivers for clearer highs and deep lows, and a triple adaptive equalizer for authentic sound quality.
In addition, brand new glasses were also launched at the event Huawei Eyewear II, which offer a balanced design aesthetic with superior audio technology, and tablets Huawei PaperMatte, which bring tangible and paper visual experience.
Sir Mo Farah and Pamela Reif appointed ambassadors for Huawei wearable products
Pamela Reif, a popular global fitness and lifestyle influencer and Olympic, World and European champion Sir Mo Farah have been appointed ambassadors for wearable products from Huawei. “It's amazing to think that Huawei and I entered the world of fitness almost at the same time. In the ten years since I started working as a professional trainer, technology has played an incredibly important role in helping people live healthier lives." she said Pamela. “Huawei is at the forefront of these innovations, but it's doing it in a very cool way. I am excited to be a part of its future.”
By incorporating the latest wearables into your workout routine, including the series Huawei Watch GT 4 and Huawei Watch Ultimate, you will easily increase training efficiency and better understand your health condition and at the same time bring style and fashion into your everyday look.
Sir Mo Farah is clear: “The knowledge that the coaching team and I gained through the hours proved invaluable during the highest level competitions. Having transitioned from professional running to a more casual lifestyle, I'm excited to explore what sports has to offer outside of the running track, both by wearing watches for everyday activities and as a fashion accessory. This is where Huawei watches really stand out. They look as good as they work.”
Huawei is also excited to announce a series of fitness programs co-created with Pamela Reif, available exclusively through the Huawei Health app. These will include some of Pamela's most famous workouts, specially tailored so that participants can get the most out of the fitness and health features of their smartwatches.
Prices and availability
Smart watches series Huawei Watch GT 4 are already available on the Slovenian market, and all versions should be available by the end of September. You will be able to choose between three versions of the larger ones with a 46 mm case and three versions with a smaller 41 mm case. Prices depend on the selected version and size of the smart watch and start at 279.00 euros.
For more information, visit the website: https://consumer.huawei.com/si/
