The new Fjällräven Keb collection delivers technical perfection, uncompromising durability – and styling that's not ashamed to wear in the city.
If you've ever tested your mettle in the Scandinavian mountains, you know: there the weather doesn't ask if you're ready - there it simply comes. A snowstorm in July? Standard. A wind that cuts across your face like a knife? Welcome to the club. And it's in these conditions that Fjällräven's hiking line has thrived for over a decade. Cab, named after a Swedish mountain KebnekaiseNot as a fad, but as a hard-working ally of all who know that serious gear is often the difference between an “epic experience” and an “epic mistake.”
In autumn 2025, Fjällräven presents new generation of the Keb line – technically advanced, aesthetically refined and even more environmentally conscious. But don’t let the word “renovation” fool you – this is not a facelift, this is an evolution. The collection is designed for everyone who wants clothes that they work, regardless of whether you are in the mountains, on the northern edge of civilization, or just waiting for a bus in the Ljubljana fog.
Fjällräven Keb 2025: When functionality meets sustainability philosophy
New collection Cab It is based on three foundations: performance, flexibility and durability – and none of these are negotiable.
New Keb GTX jacket and pants: PFAS out, GORE-TEX forever
At the forefront of the renewed collection reigns Keb GTX jacket and Keb GTX pants with the latest generation GORE-TEX membranes, which is 100% wind and water resistant, but at the same time completely free of harmful PFAS chemicalsThis is one of the biggest shifts in the hiking industry in recent years – proof that top-notch protection doesn't have to pollute the environment.
The material remains breathable yet extremely durable, meaning it will protect you as you climb an exposed ridge but won't "cook" you when you pick up the pace. And yes, GORE-TEX is now serious about the outdoors too.
Modular clothing system: from the peaks to the city and back
The new Keb line doesn't end with jackets and trousers. The collection also includes Keb Thermal Wind Jacket and Keb Agile Winter Pants, designed as a mid-layer for intense activities and unpredictable weather. The fabrics are breathable, move with you, and are just tough enough to survive another backpack over your shoulder and a few rough urban bike rides.
In practice, this means: one jacket for the snowy plateau and for winter urban minimalism? No problem. These are no longer just clothes for "mountaineers" - these are functional pieces for everyone who lives an active and conscious life.
Keb philosophy: fix it, don't throw it away
Fjällräven has long ceased to be just a synonym for quality clothing - it is the bearer of the idea of sustainable consumption. A car isn't built to be replaced every two years. It's built to last a decade or more. Each material is selected with an emphasis on durability, every stitch is there for a reason, every detail allows for easy repair. Fjällräven doesn't sell you the "latest trend", but a reliable partner who won't let you down.
Fjällräven Keb is no longer just for the mountains – it's for life
The new Fjällräven Keb collection is more than just a new seasonal offering – it is an answer to the challenges of the modern explorer, urban nomad and conscious consumer. It combines technical perfection, thoughtful aesthetics and uncompromising respect for nature. And if anyone asks you why you should pay more for hiking clothes than for a new jacket in the mall, simply tell them: because I don't buy fashion, I buy the future.
