When a sports great and the love of his life come together for a fashion campaign, the result is more than just a collection of clothes. It is a story of family, comfort and elegance – under the umbrella of the iconic three stripes. Lionel Messi and Antonela Roccuzzo are the faces of the new adidas Essentials collection, which swears by comfort while celebrating the bonds that bind us together.
If comfort could have its own fashion fairy tale, this collection would tell it. After decades of loyalty to adidas, it is Lionel Messi finally in front of the camera with the woman who has stood by him since childhood. Antonella Roccuzzo, who has proven herself as a stylish entrepreneur and philanthropist, enters the adidas family with a grace that many a fashion icon would envy. Together they bring something new the Essentials collection, designed for every day, every generation and every occasion.
The adidas Essentials collection is made for anyone who swears by minimalist style with added value - soft, luxurious cotton fabric that you'll want to spend the day in. It's not just sportswear, it's a blanket that hugs you every step of the way - whether you're at a match, on a family picnic or simply in the hustle and bustle of the city.
Family as the biggest inspiration
In the campaign, Antonela and Messi are shown in a relaxed home environment, where they laugh, play with their children and enjoy the moments we all know - those when home is where the heart is. "Family is the foundation of everything I am," says Antonela, adding that this is why she is so enthusiastic about the campaign. For her, being part of the adidas family is more than just a business move – it's a symbol of the common path she shares with Messi and their three sons.
Lionel Messi, synonymous with top-flight football, is more human than ever in this campaign. His personal style, which has evolved into a bolder, more colorful look in recent years (thanks, Inter Miami!), fits perfectly with the adidas Essentials pieces. For him, clothes are more than just style – they're functionality that allows him to transition from training to family responsibilities without compromising on comfort or appearance.
The fashion pieces you need now
The new adidas Essentials collection includes a wide range of models, from sophisticated sweaters with minimalist lines to comfortable leggings and oversized t-shirts. The cuts are designed in such a way that you can combine them in your own way - whether it's a relaxed Sunday brunch or a sports date. Key materials like soft terry cloth, cotton rib knit and jersey ensure each piece breathes with your skin.
The greatest magic of this collection is its universality: it is suitable for all generations and all shapes. Small details like kangaroo pockets and clean lines of hoods ensure functionality that blends with aesthetics. These are clothes that don't follow trends - they are clothes that make trends.
Something for everyone
Although the collection is intended for adults, it has not forgotten the younger members of the family either. Children's models are also comfortable, functional and fashionable, which allows the whole family to dress in a style that breathes a sporty soul.
The adidas Essentials collection is available on the official adidas website, in stores and via the adidas app. So when you're looking for the perfect blend of comfort, style and family warmth, you know where to look. Antonela and Messi are proof that fashion can sometimes really be a love story.
