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Ford Bronco Coastal Package 2025: an SUV for sunsets and muddy climbs

An icon that has been given new life

Ford Bronco Coastal Package
Photo: Ford

If someone told you you could buy a piece of the 1980s on four wheels, you'd probably think of a converted oldtimer with vinyl seats and a two-tone body. But Ford has gone a step further - with the new Ford Bronco Coastal Package, it has created a modern off-road vehicle wrapped in memories that smell of salt, cassette tapes and early adventures.

Ford Bronco It's long since ceased to be just a car. It's an icon. It's survived its downfalls, its comebacks and its rise again - like a rock star after too many tours. Now, for 2025, it's back even more striking. A version that will delight all of us who still wear sunglasses at heart Oakley and we dream of radio stations with soft rock music. Meet Ford Bronco Coastal Package – the only off-road vehicle that David Hasselhoff could jump out of at any moment.

The revival of the pastel revolution

Ford's design department has apparently secretly binged on the old "Baywatch" series. The Bronco has been given a color palette reminiscent of VHS sunsets—orange-yellow-pink stripes down the sides, like someone mixed a mojito with 1980s markers.

Photo: Ford
Photo: Ford

A package that's more than just stickers

The Ford Bronco Coastal Package isn't just a cosmetic addition. It includes a solid 2 inches of ride height, which means more tire clearance and more confidence on rocky trails. They've also added Ford's Pro-Cal speedometer calibration tool. Because sometimes it's not how fast you're going—it's how fast you think you're going that counts. Tires? Not included. Why? To choose your own. From classics like the BFG All-Terrain to something more exotic if you want your Bronco to look like a tank that just left Coachella.

Photo: Ford

When the sky is the limit – literally

A bimini top—airy mesh, clear, and with a Bronco logo—is included to give you the feel of a convertible without the sun turning you into a fried grouper. The perfect addition for a slow cruise along the coast, the wind in your hair blowing and the radio still tuned to a station called “California Gold FM.”

Photo: Ford
Photo: Ford

Two versions, one philosophy

You have two options: the “standard” version for around $5,400, which includes everything except the personal DJ, and the “Badlands” version, without the lift and Pro-Cal tools, but for a more moderate $2,850. The difference? The standard is for those who like to step on the rock. The Badlands is for those who prefer to be in the parking lot in front of the surf school.

Photo: Ford

Install it yourself – if you're brave

You can build it yourself if you have a garage, some tools, and maybe a friend with more patience than you. Or you can pay an authorized Ford repair shop to do it for you with a peace-of-mind warranty (price with installation: around $8,500).

Photo: Ford

Retro isn't dead – it's just waiting for you to take it away

The 2025 Ford Bronco Coastal Package is more than just a vehicle. It's a moving time machine that takes you back to an era when car commercials were hand-drawn, men wore mustaches for a reason, and freedom was something you could buy—in the form of an SUV with a soul.

Photo: Ford

Ford Bronco Coastal Package is for those who dare to be different. Who are not afraid of a little dust on their fenders and a little nostalgia in their hearts. The Ford Bronco with the Coastal Package is available only in the US market, at selected Ford dealers, as an accessory for four-door models (Base, Big Bend, Black Diamond and Outer Banks), with the exception of the Sasquatch version.

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