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Forever Summer: H&M swimwear collection summer 2016

H&M swimwear collection summer 2016

Forever Summer is H&M's new swimwear collection for summer 2016. Many clothing store windows are already reminding us that summer is fast approaching. The Swedish fashion giant H&M will impress many women with its fresh collection with a slightly bohemian touch, consisting of swimwear, maxi dresses and tunics. You too?

H&M wants with a swimwear collection Forever Summer capturing the feeling of sand between your toes, campfires, carefree time with friends and everything else that makes us love summer. They are the red thread of the collection two-piece swimsuit with colorful patterns, ribbons and laces, and it's these kinds of details that have made even the most ordinary swimsuits into true fashionistas bathroom miniatures.

READ MORE: adidas StellaSport 2016: the new spring/summer collection in the colors of the seventies


The faces of the swimwear campaign for summer 2016 Forever Summer are models Anna Ewers, Andreea Diaconu, Imaan Hammam and Dree Hemingway, a British musician Izzy Bizu specially for the collection, she arranged the summer hit of the group Inner Circle with the title Sweat (Ah La La Long). You can hear her in the background of the promotional video.

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