If you are stopped in the city by a beauty dressed in elegant black and an athlete with a camera in hand, it is the duo of Mateja Škraba and Kristijan Stramič, a fashion enthusiast and budding photographer who recently launched the "streetstyle" blog Frachella.
In all probability, they will ask you to join selected unique people who are already adorning social networks under Frachella's auspices. When asked how it all started, Mateja mentions his love for Pinterest, which has been providing her with endless inspiration and an escape into the fantasy closet for several years. When following fashion trends and "pinning" her favorite fashion combinations, she is most fascinated by "street style" photos, which are not pre-prepared professional pictures that we are used to with most fashion bloggers, but spontaneous, happy and simply cool shots. that inspire.
While happily "scrolling" on Pinterest, one day the idea of creating her own blog and publishing photos of interestingly dressed people rushing through the streets of beautiful Ljubljana. Her boyfriend, Kristijan Stramič, who is passionate about photography and video, was also immediately impressed by the idea.
When choosing the name, Mateja was inspired by a funny incident that happened to her when she was eight years old. When her aunt and uncle brought her daughter's clothes that were too small, Mateja, already a passionate lover of clothes, eagerly threw herself into examining the pile of clothes and screamed with excitement at the sight of a brightly colored sweater, which she immediately fell in love with. When its former owner saw the sweater, she screamed in hysterics that Fračela was not to be given away. Crying and moaning followed, and after a hard struggle, Fračela landed in Mateja's closet. After choosing the name, there was an agreement to create an overall image, in which Mark Divjak from M7 Grafiks came to help the couple, photographing the first passers-by, creating a website, and they were ready to publish the first inspirations.
