If you thought Fujifilm couldn't surprise you anymore with the instax series, get ready to have your heart skip a beat with the news of a new color version - and it's literally in pink. The most elegant hybrid instant camera has just gotten its most romantic shade yet. If flowers could print photos, they'd have this exact color - the instax mini Evo "Gentle Rose".
Legendary Fujifilm instax mini Evo, the hybrid instant camera that has won over both digital enthusiasts and nostalgic fans of analog photography, comes in a new color, Gentle Rose – a soft pink, but not at all shy.
instax mini Evo: Iconic design with a pink upgrade
From September 25, 2025, Fujifilm's little star will be available in three colors: classic black, vintage brown and now in Gentle Rose – a shade that seems to have escaped from a wedding cake or from Paris during a golden sunset.
For aesthetic connoisseurs and all those who don't post a selfie until they find the perfect filter, Gentle Rose is the right choice. And because a good camera shouldn't go around without stylish accessories, a matching one is also coming to the market. fund – a handbag that is not only practical, but would easily be the envy of even your designer handbag.
Hybrid magic: digital, analog and 100% stylish
The Fujifilm instax mini Evo is no newcomer to the world of instant photography. It was introduced in 2021 and quickly became an object of desire for everyone who appreciates the combination of retro aesthetics and modern functionality. Whether it's a hipster cafe or a tropical vacation - the camera is always ready.
Users can select images on the LCD screen, print them instantly or use the camera as impressive mini printer for smartphoneAnd yes, because we know you can't decide between soft focus or retro contrast – the camera offers as many as 100 combinations lenses and film effects. So that every "click" of yours will have perfect character.
The sound you want to hear: click, rumble, print
Aesthetics come first here. The camera boasts analogous feelings, including distinctive buttons, knobs and sound effects that could easily be mistaken for the mechanics of an old camera. Sophisticated enough for the display shelves of design galleries, yet accessible enough for your backpack.
It's no surprise, then, that the mini Evo won. Red Dot Design Award and iF Design Award – because few combine functionality and beauty so effectively.
Pink, but not sugary at all
The new color is not just an attempt to please romantic souls – Gentle Rose It's also a design statement. It adds a touch of softness to an otherwise rugged retro look and allows you to stand out – whether you're traveling, going to brunch, or just lounging on the couch with your cat.
And yes, it's still the same powerful device as before - it's just going to be even more photogenic on your Instagram feed. (If you don't print the photo, it'll print you - that's the new wave of technology.)
instax™: more than just a camera
Since it is instax™ began their mission to bring instant photography back to the modern world in 1998, and they haven't looked back. They now offer a full line: from analog classics to digital hybrids and portable printers. More than 100 countries already feels the magic of photography on paper – and you could be next.
The Fujifilm instax mini Evo™ in the new Gentle Rose color is more than just a camera. It fashion accessory, art tool and retro time machine in one. If you've always wanted to be that friend who "has the nicest camera," this is your chance.
