Superbrands is the largest global project for recognizing and rewarding exceptional brands, which has been operating worldwide for three decades, and in Slovenia since 2018. This is the third time that the Gorenje brand has received the title, while for the Hisense brand this is the first Superbrands Slovenia title. This is an additional confirmation
It's not market shares that matter, but quality, trust and values.
In the project Superbrands It is not the numbers on sales, growth and market shares that are important, but the consumers' opinion on the quality of the products, the uniqueness and added value of the brand, the fulfillment of the promise and the feeling of connection with the brand. Only those brands that are highlighted by consumers in the IPSOS survey are awarded the Superbrands label, which is then confirmed by members of the expert council, which includes renowned experts from various fields of marketing, sales, brand management and public relations. This method of assessment ensures a credible and independent assessment that consumers trust more — as many as 92% of consumers prefer to choose a product or service with the Superbrands label.
Third award for Gorenje, first for Hisense
Burning is one of the most respected and established Slovenian brands, boasting a 75-year tradition of manufacturing large and small household appliances. It creates products based on a good understanding of its customers' everyday lives, thoughtful design, advanced technological innovations and high environmental standards. Third Superbrands Slovenia award is additional confirmation that Gorenje is firmly anchored in the hearts of Slovenian users and is perceived as a quality brand that simplifies life with its products.
This is the first time that the brand has received the Superbrands Slovenia award. Hisense, with which Gorenje has been associated in the Hisense group since 2018. Hisense is a global technology giant that has been setting new milestones in the field of electronics and home appliances for decades. Their commitment to research, development and innovation has brought them to the forefront of the entertainment technology industry, where they constantly strive to ensure the highest quality user experience. The goal is to bring the latest technologies into every home with carefully designed and high-quality products, which is increasingly recognized by Slovenian customers through their selection in Superbrands Slovenia.
Advertiser: Gorenje GSI, doo
