For decades, Heineken has been creating moments of quality socializing and opening doors to fresh perspectives on the world. As a global icon that connects people around the world with its openness and cosmopolitanism, the brand proves that socializing goes beyond the usual framework – it is about co-creating experiences that connect people, broaden horizons and inspire new perspectives. It is with this vision that Heineken opens a new dimension of socializing – the fashion stage as a space for dialogue, creativity and innovation.
Behind the dresses she presented with charisma on the catwalk of the event Zala Djuric, the designer used waste cans in the creation process Heineken, which resulted in over 5,000 tiny circles. Each one was hand-cut and meticulously sewn together, requiring over 1,000 hours of painstaking work and four months of total dedication.
Each detail of the dresses carries its own story and represents a tribute to creativity, handwork and a vision of the future that unites aesthetics and innovationWith this project, Heineken has once again confirmed its expression of contemporary creativity and urban energy.
The unique creations will be exhibited in the studio premises. Benedetti Life at the Rog Center in Ljubljana until the end of December 2025. In the meantime, the can dresses will also be on display at Ljubljana Fashion Week, October 17, 2025, at a fashion show Heineken Select, along with the creations of eight young designers – award winners of the special category of the competition From Waste to Beauty, which Benedetti organized as part of the content GO!2025.
Advertising client: Heineken
