"Hello" by Adele, pa-pa Taylor Swift. This is how we can comment on the news that Adele became the owner of the most watched video in the first 24 hours on the world's leading platform for music videos and entertainment content Vevo. The British singer, who released a new video for the first time since 2011, dethroned Taylor Swift, who reigned there with the video for the song Bad Blood, which had 20.1 million views in the first 24 hours in May, and the new record mark is 27.7 million views.
Hello from Adele became the most viewed video in the first 24 hours on the Vevo platform, which is certainly a good sign for her upcoming album 25, which comes out November 20, 2015. Adele is one of the few musicians who (still) succeeds in massive sales of physical audio carriers (only in the US they sold 11.2 million copies album 21), which is quite a feat in the age of streaming content.
The music video for the song Hello, which was released on Friday, has at the moment already over 86 million views, a ballad about a broken heart, a relationship, and the consequences of both, is well on its way to breaking other records and becoming one of the most viewed videos in history. Because not only have people adopted the song, they have even made themselves out of it a viral hit, for which the credit goes mainly to the application switchable phone instead of a smartphone, and a mix of her song and the song of the same name has already appeared Lionel Richie from 1983.
READ MORE: Adele with new song and video Hello!
For Adele and Ta Swift, they are on the eternal chart Nicki Minaj with Anaconda (19.6 million views) and Miley Cyrus with spot for Wrecking Ball (19.3 million views).
