The new H&M Atelier collection is not just another pre-fall fashion stop – it is a subtle revolution in the modern man's wardrobe. With a clear vision, a selected color palette and materials that beg for the touch, the collection blurs the line between business and style, between uniform and personal statement.
If you thought you were going to see fall in the same gray shirts and bland chinos as in previous years, let us stop you here. H&M Atelier with its first pre-fall enters the scene with the 2025 collection as a herald of a new fashion pragmatism. This is not a line for those afraid to look outside the box – this is a collection for the man who knows the difference between a “good” and an “exceptional” jacket, as well as for those who wish they could.
The collection opens the door to a world where classic business pieces get a new lease of life. Imagine: a casually tailored gray suit that can be broken down into individual elements and worn with loafers or high-top sneakers. The shirts? Yes, they're striped – but not in that boring “accounting Monday” sense. The fabrics? The kind you'd want to have in your life, not just in your closet. And as a spice – a bold turquoise that wakes up the palette of otherwise subdued, autumn-tinged tones.
H&M Atelier Pre-Fall 2025: Back to the office, but this time with taste (and charisma)
The Pre-Fall collection tackles that awkward fashion vacuum between the end of summer and the start of true autumn – the moment when sunglasses aren’t completely useless yet, but loafers in the office can already draw strange looks. H&M Atelier captures this transition with a collection of pieces that combine sartorial classics with urban intelligence. Its fashion DNA is based on the idea of a modern uniform – but one that isn’t afraid of colour, proportion and texture.
“We wanted to create a transitional range of iconic pieces for the man who isn’t afraid of fashion. That moment after summer when your wardrobe needs a change – but without compromising on style,” he explains. Ana Hernandez, men's fashion designer at H&M.
H&M Atelier Pre-Fall 2025 Collection
At the heart of the collection are jackets, reinterpreting business elegance through a modern filter. The cuts are relaxed, almost lazily confident, made from dry wool that breathes with movement. These are not jackets that scream for attention – but they don’t have to. Their power lies in their subtlety, in the way they fall over the shoulder, and in the quiet envy they evoke in the observer. Like Armani on minimal therapy.
Then they are here shirts – but not the kind you know from corporate meetings. H&M Atelier has dressed them in crisp, high-quality cotton canvas and added surprising stripes that dare to move away from classic blue and white combinations. The result? Pieces that work both under a blazer and on their own – with a little bit of sass, but enough to wear to a meeting with the CEO (or father-in-law).
Knitwear is experiencing a renaissance in the form of vests and sweaters, which speak the language of casual elegance. The vests are fitted, almost retro chic, while the sweaters are a bit more structured – the square lines and compact texture give them character. These are the kind of pieces you could wear somewhere between a gallery opening and an afternoon meeting without having to change.
Special mention goes to leather jacket. At first glance, it looks like a treasure trove found in a vintage shop in Berlin – worn, patinated, with character. But that’s just an illusion. Every crease, every stain and every seam are the result of a carefully planned “lived-in” effect. This is a jacket that has a story – even if you bought it yesterday.
And finally, pants, which set a new rule of the game: ribbed velvet in a loose silhouette. Soft as your favorite lounge set, but looking like something you’d wear in the atelier of Céline from the golden era of Phoebe Philo. They’re comfortable, relaxed, and surprisingly versatile—they work with a shirt or a knit sweater, with or without boxers. (Depending on the occasion, of course.)
And then there are the details that reveal the mastery: hand-embroidered monograms, buttons reminiscent of old school tailoring, and coated denim, that breathes with every step. This collection doesn't want to scream – but it will still be the loudest in the room.
Only available digitally – and that's no coincidence
H&M Atelier continues to focus on exclusivity: the collection will be available exclusively online from August 21, 2025This further positions the line as a luxury alternative to fast fashion – for the man who values a shopping experience where he doesn't need a salesperson to tell him that something "really looks good on him."
Launched in 2024, H&M Atelier is not just a new capsule line – it is a manifesto for modern men's style. Its collections do not follow trends, but subtly push them forward. With a strong aesthetic, thoughtful materials and design integrity, Atelier is the part of the H&M universe where you can be fashionably ambitious – without having to mortgage your apartment for a single jacket.
