In accordance with the inspiration and sustainable vision of the collection, the most fashionable pieces that H&M is putting on the shelves this autumn have found a place for presentation in the green oasis of the Ljubljana Botanical Garden. The spectrum of earthy green tones of the collection, which brings natural freshness and comfort, and the contrasts of orange and black, which are caught in the urban lightness, created the perfect backdrop for a relaxed get-together. The colors of nature, which adorn the latest clothing models, were thus expressed to perfection.
The Fall/Winter 2021 collection is practical yet fashion-conscious. The sustainable fashion she pursues H&M, also convinced fashion enthusiasts Teso Jurjaševič and Jasna Vale and a television presenter Melanie Mekicar, who had the first opportunity to put together their favorite fashion combinations this fall. The tropical greenhouse was the inspiration for the creation of renowned fashion photographer Ana Gregorič, who combined nature and future fashion trends in her lens.
An increasingly popular fashion trend attracted special attention gorpcore, which in the latest autumn collection meets with sartorial elegance, which brings the modern user a shift towards sporty elegance, functionality and technology. The collection also represents an additional positive step for the brand H&M, which is focused on caring for the future. It advocates a sustainable approach to fashion, as the vast majority of clothing is made from organic and recycled ECOVERO ™ fabrics. H&M has created a selection of versatile pieces that give the classic countryside aesthetic a modern twist.
Not only sustainability, but also practicality was the flagship of the fall collection at H&M. For example, a foldable water-resistant anorak made from recycled polyamide can be turned into a handy bag, while a recycled polyester jumpsuit and a sleeveless pullover pullover can be combined with any piece. Other key pieces, such as black and orange stirrup leggings, a 100% recycled polyester vest and an oversized hoodie, represent modern yet comfortable '90s street style. Tall boots, thick-soled Chelsea boots and baseball caps in neutral tones continue the sophisticated outdoor aesthetic. The specialty of the collection are accessories for dogs, quilted and knitted coats and a quilted bag for four-legged friends.
The collection will be available in H&M stores and on the website hm.com from September 16.
