H&M's new Conscious Exclusive collection pushes sustainability and style to the fore: the 2017 season collection features the pioneering sustainable material BIONIC® – polyester made from recycled beach waste. The falling material of the interesting pleated dress proves that it is only natural if fashion also takes environmental awareness into account.
Conscious Exclusive is a collection of selected pieces that are perfect for celebrating the new season. It's a key piece beautiful pleated dress in soft pink color made of BIONIC® material - polyester made from recycled beach waste. It is a collection of standalone pieces that can be worn on special occasions. Each of them shows the many ways sustainable materials can conjure the best style.
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The star of this year's Conscious Exclusive collection is supermodel and philanthropist Natalia Vodianova, who is participating in a campaign for H&M for the first time. "I am proud to be able to participate in the H&M Conscious Exclusive campaign. It's amazing how the advancement of sustainable materials used in this collection points to a more sustainable future for fashion," says Natalia Vodianova.
In addition to the full collection for women and casual formal wear for men, there will be a collection for the first time also included pieces for children and the fragrance Conscious Exclusive, made from organic oils. There will be a collection from April 20 onwards available in approximately 160 stores worldwide and online.
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