If you thought H&M had us hooked with its Autumn/Winter 2025 collection, wait until you see the second chapter. With a fresh, confident tone and a touch of decadence, the second part of the collection continues the story that began with a strong presence at London Fashion Week. But now it's picking up the pace: with bolder cuts, more evening vibes and fashion pieces that can speak – even without words.
Second wave H&M collections Autumn/Winter 2025 is not just a continuation – it’s an evolution. If the first part of the collection set the stage, the second is a real crescendo: urban glamour in evening wear, with sharp silhouettes, flowing textures and that “I can’t believe this is H&M” moment. And that’s the trick – these aren’t pieces that follow trends, but pieces that create a mood. Each on their own. And all together? Film noir with a touch of shimmer.
Chapter Two: When City Streets Turn into Fashion Scenes
The second chapter of the A/W 2025 collection is everything fashion insiders could want for transitioning from day to night - without stopping at home. Inspiration? Nightlife in the city, which is never static: from futuristic neon shadows to mysterious silhouettes on dreamy sidewalks. The result is a collection that combines cinematic elegance and urban power.
Among the key elements:
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- Statement leather: in the form of coats and jackets that even the main antagonist in a Bond film would approve of.
- Faux fur, which is not only soft, but completely ethical – and looks more expensive than it is.
- Slip dresses with liquid shine that screams dinner at the rooftop bar – even if you just go for croissants.
- Jackets with sharp shoulders – because sometimes we need fashion support, not just emotional support.
But most importantly? Everything is designed to layers, adapts and upgradesEliana Masgalos, head of womenswear design at H&M, says the collection was born from the idea of a fluid day in the big city: “These are pieces that have to move with you – from light to dark, from morning routine to nighttime charisma. The second chapter reflects glamour and individuality.”
From the catwalk to the urban jungle – Chapter Two is here to dress you for both
If you're caught between the desire for evening glamour and the need for daytime practicality, the second part of the collection will set you free. It's like a wardrobe multitool: work during the day, shine at night. And it's this duality that makes it contemporary - perfect for anyone who doesn't have time to change their clothes three times a day but still wants to look like they've just stepped off the catwalk.
At London Fashion Week, pieces from the second chapter were already worn by icons such as Romeo Beckham, Paloma Elsesser, Amelia Gray and Lila Moss, and Emily Ratajkowski, Little Simz and ASAP Nast were sitting in the audience - which says enough: the collection has cult potential, but still affordable enough that you don't have to mortgage your apartment.
A campaign that speaks the language of movement and confidence
The campaign, which accompanies the second part of the collection, stars Mona Tougaard, Vittoria Ceretti, Alex Consani, Sora Choi and Angelina Kendall. The streets have become the fashion stage, and movement is the new pose. Photographer Anthony Seklaoui and director Mitch Ryan have brought the collection to life – not static, but one that follows the rhythm of the city.
The visual story flows from day to night, with an intensity you feel – not just see. And while the collection has obvious evening accents, this is fashion that doesn’t wait for an invitation. You just put it on – and step in.
Conclusion: Chapter Two. More glamour. More you.
The H&M Fall/Winter 2025 collection is not a single collection - it is a story in two acts. And this second act? It's more dramatic, more confident, and makes no secret of wanting to be noticed. Not for the logo, but for the effect. And if fashion takes away its right to express itself – take it away too.
