The new H&M Studio Autumn/Winter 2025 collection explores the tension between the raw architecture of brutalism and subtle femininity – with a fashion vocabulary that transcends seasonal trends.
In a world where fashion often moves in cycles, H&M Studio Fall/Winter 2025 offers something boldly fresh – and surprisingly nostalgic at the same time. It’s a visually and conceptually sophisticated collection that fuses opposites: the tropical brutalism of São Paulo and the Nordic understated elegance of Stockholm. The result? A fashion narrative that reads like an architectural manifesto – with embroidered edges.
A trend that exposes the structure
The H&M Studio Autumn/Winter 2025 collection speaks the language of contrasts – and speaks it fluently. Dresses, knitwear, leggings and outerwear don’t hide their construction, but proudly flaunt it. Visible seams, open hems, raw textures and precisely placed zips create a sense of imperfect perfection – a trend that haute couture has been subtly whispering for several seasons, but H&M Studio speaks it loud and clear.
Key pieces: between tailored perfection and urban casualness
At the forefront of the collection are structured silhouette pieces with a distinct fashion moment. Men's blazer with a sleek black front and contrasting grey back – says power piece – is complemented by a matching skirt that calls for a confident walk across the everyday catwalk. Black wool trouser suit, perfectly long and slender, is worthy of a Vogue editorial. And for an evening flash of glamour, here's sequin pencil skirt with mesh inserts – for those nights when you need a little drama (or Instagram likes).
But fashion is not just about silhouette – it's also about relaxation: brown jeans set, lightweight nylon jacket with balloon volume, and apron and slip dress, which can be worn together or separately – as two phases of a fashionable personality.
Material Poetry: Fashion in Its Primal Form
Wool, sheepskin, denim and nylon appear in this collection in an almost unfiltered version – as if nature and industry had made a fashion truce. The color palette – from rust, concrete gray, black and navy – directly alludes to brutalist architecture, which does not hide, but reveals. For a counterpoint? Accents in red, pearl pink, misty blue and sky blue, together with vintage floral print, which acts as a subtle reminder of romantic beginnings.
Accessories that have the last word
Every fashion editor knows: the story is in the accessories. And H&M Studio Fall/Winter 2025 has them just right. Dark brown leather boots with removable buckles they are more than just functional – they are an expression. Large, soft burgundy bag acts as an everyday luxury, while leather gloves in misty blue and bold ear cuffs They add that “I see, but I also hear the future” moment to the collection.
AW25 fashion philosophy: strong silhouette, gentle femininity
“For AW25, we were guided by the idea of complexity without unnecessary complication,” explains Linda Wikell, conceptual designer at H&M Studio.
The collection combines the tropical brutalism of São Paulo with Swedish restraint, resulting in silhouettes that are strong yet delicate. It's about contemporary femininity: multifaceted, exploratory and unpredictable.
When and where?
Collection H&M Studio Fall/Winter 2025 will be available from September 25, 2025 in selected stores around the world and on hm.comAnd if there's ever a right time to invest in a statement piece, it's now.
