Have you ever admired girls who manage to look completely carefree and beautifully groomed at the same time? Girls who look like they've stepped out of a fashion show in an oversized jacket, jeans, and a loose knit, even though you know they've probably just popped into the store for oat milk and a matcha latte? That's the charm of Scandinavian fashion style, which H&M Studio has perfectly captured in its new Pre-Fall 2025 collection.
Streets Copenhagen have been outdoor catwalks for a few years now. Girls and boys walk here with just the right amount of ease and confidence that makes every observer think: “How the hell do they do it?” H&M has translated this secret recipe into fashion pieces in the H&M Studio Pre-Fall 2025 collection that will add just the right amount of boldness to your fall wardrobe and elevate your elegance to a level where everyone will envy your natural, relaxed appeal.
H&M Studio Pre-Fall 2025: pieces that will conquer your wardrobe (and Instagram)
The collection is all about playful contrasts between textures and shapes. A must-have is a brushed light brown leather jacket – think of it as a best friend to jeans or a light lace dress. Pair it with a delicately tailored cardigan in earthy tones that beautifully accentuates your silhouette and at the same time conveys that you don’t want to complicate things today.
And what does the Scandinavian approach to fashion actually mean? Don't worry, it's not just about neutral colors and monotony, but about playfulness in the details. That's why the collection also includes a navy mini skirt with subtle ruffles that instantly livens up any outfit, and a melange sweater that you can casually tie around your shoulders or waist. Yes, it's true, the "sweater around the shoulders" trend is back - only this time it actually looks good!
The secret is in the textures – H&M Studio Pre-Fall 2025
If you think that the right texture is the key to fashion perfection, you're absolutely right. That's why H&M Studio has boldly combined robust denim and soft knitwear with lace and sheer materials. Imagine wide-leg jeans in indigo, slightly washed in places, creating the perfect balance between rough and sophisticated. And the combination of a mesh top and a lace dress with asymmetrical details will ensure that your style will be remembered for a long time.
Your closet deserves a refresh.
To summarize the words of chief designer Kathrin Deutsch: »H&M Studio Pre-Fall 2025 collection "It works like a wardrobe that has spontaneously but thoughtfully evolved over time." Just like your favorite pieces of clothing that you've worn a hundred times but look good every time.
So write it down. date August 28, when the collection is available on hm.com, and give your wardrobe a little bit of that Danish-Scandinavian nonchalance you never knew you needed.
