H&M Studio, the new name for H&M's seasonal collection of key pieces of clothing, held a fashion show for Fall 2014 at Paris Fashion Week. femininity and masculinity with fitted dresses and draped tops worn under men's jackets and biker and aviator jackets.
Magazine H&M Studio was held in Grand Palais in front of 600 guests, among whom were Miranda Kerr, Jessica Alba and Solange Knowles, and online in the company of a French television fashion expert Mademoiselle Agnès watched by audiences around the world. For the fashion show, the historic Grand Palais was transformed into an urban urban landscape with graphic architectural lines and billboards throughout the space. At the beginning of the room there was a stage where the upcoming French star HollySiz performed live during the fashion show.
Models like Andreea Deacon, Joan Smalls, Izabel Goulart and Saskia de Brauw, were dressed in the season's look: 21st-century nonchalance, in which feminine styles mix with masculine. Fabrics include silk crepe, silk satin, smooth cashmere and velvet. A faux leather coat adds texture with sequin detailing and rhinestone embroidery. The interesting feature of the H&M Studio fashion show was also the often smiling faces of the models, which we rarely see on the catwalks and which further emphasized the lightness and playfulness of the collection.
“I love the mix of femininity and masculinity for fall. Bodycon dresses and draped tops are the new must-have pieces, especially when worn with blazers or biker jackets. With this, we will bring the spirit of Paris into the world of H&M", said the head of design in the New Development department Ann-Sofie Johansson.
"It is wonderful to be present at the H&M Studio in Paris and to see this collection. H&M is a beautiful brand - affordable, wearable and extremely fashionable", enthused Miranda Kerr.
“I love H&M - it's really exciting and fun to be here. When dressing, I like to combine different things, that's why I love shopping at H&M, because I always find something new there", Jessica Alba concluded the opinions of the celebrities.
The collection will be available in approximately 250 H&M stores worldwide from 4 September 2014 and can be viewed in the gallery below.
