When temperatures drop below zero, fashion takes on a whole new level – and this winter, H&M and luxury ski brand Perfect Moment are taking it up a notch. Their latest collaboration is a snowy cocktail of après-ski glamour, functionality and iconic style that seamlessly transitions from the slopes to the city streets. Down jackets, leather, faux fur and star prints? Yes, please – and in 28 pieces that are already calling for Instagram moments against a frozen backdrop.
Founded in Chamonix, with a rich heritage of high-performance ski fashion, Perfect Moment has teamed up with H&M to create a collection that's not just functional, but literally screams "chalet chic." The result? A collection so elegant that even those who know nothing about skiing but prosecco on the terrace would happily wear it.
When fashion makes a dash down the white slopes and elegantly rushes into the city.
To make this winter not only white but also brutally stylish, H&M and the luxury ski brand Perfect Moment joined forces and created a collection that would be the envy of even the fashion patrol in CourchevelThe 28-piece capsule collection, available from December 2nd, is for everyone who swears by après-ski elegance, but also for those who dream of snow but prefer to stay on the couch with cocoa. In a down jacket, of course.
The collection is an explosion of functionality and glamour - to such an extent that one wonders whether we really need skis, or if just a good outfit and a glass of mulled wine in hand is enough.
From Chamonix chic to the hustle and bustle of the city
The collection draws inspiration from the brand's rich history Perfect Moment, founded in the heart of Europe's elite ski resort - Chamonix. Its DNA is sporty, but in this collaborative version with H&M it's wrapped in a layer of luxury that effortlessly crosses the line between ski resort and city avenue.
“We designed the collection with the our Moment Makers – people who live for the moment and look good doing it,” says Jane Gottschalk, creative director and founder Perfect Moment“Collaborating with H&M was like the perfect après-ski afternoon – warm, exciting and unforgettable.”
Must-have pieces that will freeze Instagram
Now to the point – so what will we wear?
Among the most IT The pieces stand out with a burgundy faux fur puffer jacket that hits just above the hips, and a black and white star print jacket with a jacquard belt that screams “Take a picture of me for Instagram – now!” Then there are the ski-style leather pants with a slight bootcut cut and zippers at the hips – because, why be comfortable when you can be stylish too?
There is no shortage of statement accessories: moon boots, pom-pom hats, XXL sunglasses and mega scarves with the motif of the North Star – the trademark Perfect Moment.
The color palette stays true to the brand's signature shades of black, white, and silver, with touches of rich burgundy and icy blue. Materials? Everything from faux fur and leather to cashmere, merino wool, and shimmering lurex yarn. Because yes, you can shine even in the cold – and without a guilty conscience.
Fashionable functionality? Mission accomplished.
Each piece in the collection combines practicality (read: hoods that actually cover your head) with aesthetic perfection. Details like adjustable straps, pom-poms, and jacquard trims make a difference—and make enough of an impression to be mistaken for an influencer before you even put on your skis.
Ann-Sofie Johansson, creative advisor at H&M, is enthusiastic: “This collection is like après-ski evening – relaxed, glamorous and with just the right amount of drama. Leather, textured knits and faux fur? Yes, please.”
Where and when?
Collection Perfect Moment x H&M will be available in selected stores and on hm.com from December 2nd – so it's just right to refresh your winter wardrobe before the season mulled wine & selfies.
If you've been hesitating whether to go skiing this year or just stroll through the city center in style - let this collection convince you. Perfect Moment x H&M A reminder that fashion never takes a day off. Even if it snows.
