The PyeongChang 2018 Winter Olympics are in full swing. They bring together the world's best athletes and shine a light on the heart of Olympism - friendship, solidarity and fair competition. Viewers of small screens can watch Coca-Cola's Olympic spot with three Slovenian hockey players. They call on fans to cheer in the spirit of the initiative: #vednopodpiraj.
The Slovenian men's ice hockey team qualified for the Olympic Games in Sochi in 2014 for the first time, reaching the quarterfinals. The memory of this extraordinary success is still alive, and among the hockey players there is a burning desire to succeed in Pyeongchang. The invisible power that leads to success is support, the hockey trio agrees - Miha Štebih, Miha Verlič and Mitja Robar: "Family, friends and fans are the most important, because they give us athletes extra impetus, especially in challenging moments. With support, everything is easier for us, both in life and on the ice." At the same time, they tell everyone, especially young people: "Work hard, don't give up and above all - don't forget to enjoy yourself!"
The Coca-Cola Company maintains the longest continuous relationship with the Olympic Movement globally. By concluding a four-year sponsorship with the Olympic Committee of Slovenia - Association of Sports Federations in 2017, Coca-Cola in Slovenia is spreading the Olympic spirit on Slovenian soil as well. With initiative 1TP5 Always support encourages consumers to dare to dream the biggest dreams together with Slovenian sports heroes and, above all, to unconditionally support them in realizing their dreams.
More information at:
coca-cola.si
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