Growing ecological awareness encourages consumers to eat healthier, so they want to buy healthy and environmentally friendly food. This trend has also been recognized at Hofer, where they pay a lot of attention to foods from controlled organic production, which is why since 2006 they have been offering customers a diverse range of selected products from organic production under their own Natur aktiv brand. The products of Hofer's own brand Natur aktiv are now available to customers in new packaging with a refreshed, more modern image and a new logo.
Their suppliers of organic products are getting excited advocate for an environmentally friendly and sustainable way of farming and production. They produce according to strict ecological standards high quality products, which is controlled by authorities authorized to control the ecological suitability of products.
They only accept Natur aktiv products in their range reliable products with consistent quality, which suppliers can supply in sufficient quantity. Own brands enable the retailer direct insight, influence and control over quality of all raw materials and processing procedures, as well as complete control over the price. So it is available to customers every day a wide selection of Natur aktiv organic products at the lowest possible price.
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New skin, unchanged quality
The products of Hofer's own brand Natur aktiv are already available to customers in new packaging with refreshed, more modern image and new logo. He replaced the previous oval shape of the logo dark green circle with white branding, whereby the quality and content remain unchanged at the highest possible level in the future, which is also confirmed by the prestigious QUDAL medal.
More information:
hofer.si
