Have you heard of CeraVe cosmetics? If you are, then you will be delighted, because this popular American dermocosmetics is also coming to Slovenia! But if you are among those who are hearing about CeraVe cosmetics for the first time, just read a little more about it, because we are sure that it will soon find its way into your shopping basket.
Brand CeraVe was founded in 2005 with the help of dermatologists. It is the first and only dermocosmetic brand that offers a complete line of products based on ceramides, which, with the help of the revolutionary MVE® technology, releases moisturizing ingredients within 24 hours that restore the skin barrier, making the skin soft, moisturized and fresh all day long. He is next to the team Tom Ellison, who is the co-founder of CeraVe, also participated for eight years John Reed, who has 12 years of experience in the field of marketing. John is currently the CEO of the company.
What does the name of CeraVe cosmetics mean?
The first part of the brand name – Cera – refers to 3 types of ceramides, which are the basis of each product line. The second part of the name – Ve – is taken from the name MVE® technology, which slowly releases nutrients into the skin over 24 to 48 hours, which prolongs and increases the long-term effectiveness of the products.
How CeraVe cosmetics work
CeraVe is known for using as a base for its products ceramides. These are lipid molecules that are naturally found in our skin and are responsible for its moisture and resistance. Experts have found that a lack of ceramides leads to dehydration and inelasticity of the skin, and in the case of a larger deficit, also to different ones skin diseases, such as psoriasis, eczema, acne, dermatitis and other skin changes. Teams of dermatologists therefore wanted to create products that would be targeted promoting the creation and retention of ceramides in the skin. And so it was created CeraVe dermacosmetics. Due to the special formula, the nutrients in CeraVe products are gradually released into the skin within 24 to 48 hours. In addition to ceramides, CeraVe products also contain other natural ingredients, such as Niacinamides (vitamin B3), salicylic and hyaluronic acid, which further contribute to moisturizing the skin. At the same time, they are odorless, very mild and hypoallergenic, intended for sensitive skin.
How CeraVe became a cult cosmetic in Generation Z
Although it was cosmetics CeraVe was founded in 2005, but it only gained its prosperity and worldwide recognition in the last few years. It became a true cult hit in generation Z. This status is largely due to the social network TikTok and its user Hyram Yarbro. Yarbro's TikTok Account – @skincarebyhyram – has nearly 7 million followers and over 4 million subscribers on his YouTube channel. As it turns out, TikTok has become a key source of beauty information for people born between 1996 and 2010. And when Yarbro introduced the 15-year-old brand to a new consumer market in one of his videos, L'Oreal saw its powerful influence on Gen Z , to which he also belongs. Yarbro says most cosmetics manufacturers mistakenly assume that Gen Z focuses on the color, scent and visual aesthetics of makeup. According to him, Generation Z is more concerned with health, skin care and ingredients, which are in cosmetics.
@skincarebyhyram #HAT Skin care dance with @cerave @charlidamelio @dermdoctor & @dermbeautydoc 😎🕺 #Cerave #ShareSkinCare
CeraVe is coming to Slovenia
It is coming to the Slovenian market eight CereVe products, which can be part of the daily and nightly cleaning and face and body care routine. They are: Moisturizer, Moisturizer Lotion, Moisturizer Emulsion Cleanser, Foaming Gel Cleanser, Hand Repair Cream, Facial Moisturizer SPF 25, Facial Moisturizer, and SA Foot Repair Cream. In addition to its high-quality and simple composition, the CeraVe brand is also popular because of affordability and effectiveness in solving problems with dry, sensitive skin.
