After Kim Kardashian's reality show fame, it would be unusual for her business journey to stop there - influencerdom, the development of the KKW makeup line and collaborations with world-famous names in the fashion industry have contributed to the building of her empire - but here some tips from Kim on how to be successful in business.
Kim Kardashian, mother, influencer and business woman entered the world of celebrity with a reality show Keeping up with the Kardashians, but today he manages his own makeup brand KKW, which already in the first year of sales achieved revenue in the amount of 100 million dollars.
Kim Kardashian West states five tips, how to achieve this success:
Use social networks.
Kim is otherwise better known for her appearances in reality show, the start of reporting to social networks but it only meant one step higher, because there advertises his business, and lists the following advantages of using online platforms: "Through social networks, you can start your business and advertise it in the way you want. The more active you are, the more attention you get".
Develop your brand.
Surname Kardashian is known to the world, but having full control over your own brand is different than just doing business with license, says Kim. "Having a license just gives you a list of requirements to meet, whereas there's a lot more work to do with your own brand - but your own brand allows you to you start the business from scratch and you have clearer control over the business, which you can develop as you wish."
Make sure the business is legally regulated.
In addition to having to deal with owning your own brand, it is also necessary to know the legal parameters, advises Kim: "I'm glad I didn't licensed its trademarkseh, because there is never a business long term. You never know what can happen.”
Be strong.
It was in 2016 Kim Kardashian the victim of a robbery in Paris – this event, as she states, did influence her to change her approach to social networks: "It had to happen to me. I took a lot away from this event, because it taught me how to pay attention to the little things - that's why I don't post anything in real time anymore on social media and I don't like it when people know my every move.”
He continues, yes you must be a strong person, which will be able to handle everything negative comments and negative energy, because it is natural internet such that they will be you hated, because you are exposing yourself publicly. This negative energy is really hard to fight, Kim adds.
Think ahead.
At the time when trends and interests are always changing from day to day, the latter is often difficult for them. "I think hard work pays off. But I want the product to speak for itself. There are still many things I have to learn – and the extra knowledge makes you even more passionate about what you do.”
