Instagram is a useful social network that, among other things, can help more people see one of our products. With the right posts, we can contribute to the virality of the product and thereby even increase sales. Here are some tips on how to create the perfect Instagram post.
1. The photo must be visually appealing.
Humans process visualizations as much as 60 thousand times faster and more thoroughly than words. Let's use the rule of thirds - by using the rule, the photos are interesting, varied and balanced, and certain elements that we want to highlight are further emphasized.
2. We use a high-quality photo.
Blurry and grainy photos immediately turn people off and make us look unprofessional. Our resolution should be at least twice the resolution of the Instagram photo. So if the resolution on Instagram is 640 x 640px, then our photo must be at least 1280 x 1280px.
3. Good light illuminates our product well.
Our product really doesn't need dramatic shadows. But it needs good light. If we don't have a studio available, then it's best to take the photo outside at noon, when the sun is at its highest. If we are indoors, take photos next to a window where the sun shines.
4. Attract attention and be convincing.
The right photo will attract attention, but it will not be enough. It is also necessary to choose the right words, which must be convincing. The most persuasive words in the English language are: You – Free – Because – Instantly – New.
READ MORE: 8 creative DIY tricks for better mobile photography
5. Let's ask a direct question so that as many people as possible get involved in the announcement.
Example of a good question: "Would you buy black or blue?"
Example of a bad question: "What is your favorite color?"
The answer to the question must be in the question itself. Psychologically, this is how we answer more easily (and more likely).
6. We have to call people to action if we want "things to happen" around our posts.
Although sometimes we think that things are more than obvious, in order for people to actually "call" for something, we have to communicate it directly. If we want people to visit our website again, then we have to tell them this: "Click on the link to read all about the product."
7. Use relevant "hashtags" that will make our post viral.
An Instagram post that contains at least 11 "hashtags" also gains more interaction. If we don't want to give the impression that we are trashing the whole Instagram, then write four to five "hashtags" in our description and delete them after half an hour and write five new "hashtags".
8. Let's respond to comments and answer questions.
People buy from those they trust. In order to build such a brand, we must also respond to comments and questions on our post, among other things. Just a simple "thank you" is really powerful and will definitely leave a good impression.
