Huawei was pleased to participate in the Pogi Challenge event with Tadej Pogačar. This unique cycling event, called "From Hill to Hill", brought together 1189 participants from 36 countries, domestic and foreign cycling enthusiasts and countless proud fans of our champion. Both amateur and professional cyclists were invited to this exclusive race, many of whom were equipped with the latest smartwatch series Huawei Watch GT 6. But they all tested their limits on one of the most demanding climbs, the climb to Krvavec.
The event, which began in Pogačar's hometown of Klanec, symbolizes both his personal journey and the rich cycling culture of our country. The cyclists tackled a grueling 23-kilometer course with a staggering 1,189 meters of elevation gain and an average gradient of 7.6 percent, making it one of the toughest climbs in the region. The challenge was divided into two parts. A 9.1-kilometer friendly ride on the roads where Pogačar spent his childhood and a 13.9-kilometer "Pogačar Pursuit Ride", where participants started first, with the champion 10 minutes behind them. With Huawei Watch GT 6 Series on the wrist, cyclists competed not only against a professional, but also against themselves.
The Huawei Watch GT 6 Series smartwatch offers professional cycling features designed to optimize performance and safety. With virtual power simulation, altitude tracking, and advanced heart rate and blood oxygen saturation monitoring, it keeps cyclists informed and in control during the climb. And its enhanced Sunflower 2.0 satellite positioning with dual-frequency receiver and support for all major systems ensures that every meter counts.
Another great feature that is especially appealing to long-distance cyclists is the extremely long battery life. Thanks to a larger and improved battery, this smartwatch provides up to 21 days of operation on a single charge. Enough to beat the Pogačar Challenge many times over!
Huawei wants to inspire sports enthusiasts to achieve their best. The participants of the race were joined by prominent international athletes and cycling enthusiasts, as well as the local Huawei team, which included the playwright and passionate cyclist Robert Korošec, the influential and dedicated athlete Franko Bajc, and the Sales Director of Huawei Slovenia, Matjaž Kermelj. “The event was a tribute to the spirit of challenging oneself, which is embodied by both Huawei and Tadej Pogačar,” she said. Lana Jelic, Head of Marketing for Slovenia and Croatia. “We are excited to offer cyclists of all levels the opportunity to experience elite cycling with the support of our most advanced wearable technology.”
The Pogi Challenge also serves as a platform for Huawei’s brand mission to make high-performance sports accessible to all. Huawei recently launched its vibrant brand “Now Is Yours” with a commitment to fostering a deeper dialogue with a new generation of global consumers. The brand is founded on openness and inclusion, and aims to create cultural and emotional resonance through technology that is innovative and human.
Ad client: Huawei
