Sneaker brands often challenge people, and they do it creatively because we know how hard it can be to move us sometimes. Most recently, the Reebok brand managed to do this, giving away its new ZPump 2.0 running sneakers to anyone who ran faster than 17 km/h past its ad in Stockholm. Would you accept the challenge?
Reebok is on the street of the Swedish capital Stockholm put up an interesting ad, actually a window display with sneakers, which he furnished with speed radar and a tracking device so she could read the pace of passers-by. At the same time, they are with the provocative sentence "You are fast enough for ZPump 2 sneakers?” posed a challenge.
To anyone who was willing and able to run past the ad faster than 17 km/h, one of the display drawers was unlocked and the passerby was rewarded for his effort with new ones Reebok ZPump 2 sneakers.
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The agency is behind the ad Animals, and Reebok wanted to activate the target group, in general inspire people and get them to push themselves to their limits outdoors, not just in fitness centers. Hence the slogan "Be more human". Don't know how fast 17 km/h is? Let's say yes Usain Bolt runs at a speed of over 40 km/h, and your run, chasing the bus so that it doesn't drive away right in front of your nose, is somehow the speed that "price" for new Reebok sneakers.
