The Swedish furniture giant Ikea not only has great products for the home, but also great ads. In his latest campaign, he wanted to show in a plastic way how affordable his products really are. So he placed them next to cans, pizzas, etc. Did you know that in Ikea you can get a bed for as little as 50 postage stamps and a coffee table for the price of three coffees?
How affordable are Ikea's home products, shows the latest advertising campaign made for the Arab market and signed by the advertising agency Memac Ogilvy & Mather.
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Instead of Ikea showed their products loud and clear, they put their affordability in the foreground, but not in the classic way, i.e. with price. They put it in context and in a plastic way showed that many of their products, such as beds, table lamps and cabinets, are not nothing more expensive than a few coffees, tubes of paint, cans of beer, pizzas, etc.
