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Interview: Dr. Milan Krajnc - your value is in being who you are!

An excellent interlocutor, with whom you will not run out of topics: partnerships, family businesses, motivational products, books about women, men, relationships, entrepreneurship, personal growth, communication... He is an entrepreneur who is shrouded in a veil of secrecy, as he does not reveal his successes. He works calmly and prudently. You just start to trust him instantly.

He is the person who guides you on the path to personal happiness and business success. He looks at your personal and/or business problems from a different angle, believe it or not, he always finds the right solution and takes you out of the darkness into a brighter future. Dr. Milan Kranjc, professor, psychotherapist, writer, crisis manager.

You are the author of many books translated into various foreign languages. What are the topics of the books? Maybe there are more in the making?

I mainly write about life. The main theme is leadership and relationships. Now, mainly stories about life come.

You write different types of books, from professional ones on the subject of psychology and management, to books for personal growth and relationships between men and women. What do you like to write about the most?

I prefer to write about my feelings, which I interweave with expertise. So, a kind of manual for life.


Are you a psychotherapist, entrepreneur, lecturer...? What can you offer someone in each of these areas?

I can teach them how to live!
I can arrange their lives in their entirety, from personal to business and social. In practice, this means that, first of all, through conversation and analysis of actions, I find out where the real cause of their dissatisfaction is. From this, we then make a plan for rehabilitation and changes in the personal and business world.

What is the difference between conquest and seduction?

Conquest is very targeted. Women seduce by not directly showing that they like someone, but by trying to show with their energy that the door is open for her. A man, if he feels this energy, is then the one who will approach. Conquering is building respect, in conquering you go to someone, and seduction means that someone gives you energy or a "cloak" to belong here.

I'm writing about what men really want, but we don't say it out loud. We want women to be themselves, to live what they feel. In this way, you will send out your sincere energy, which will reach the one for whom it is intended, and this energy will awaken the strength in the man to take that step forward.

A woman wants to be seen, felt and accepted - what about a man?

Above all, he wants to be heard.

What are the barriers in women and men?

The biggest mistake you are making as I describe in the book Handbook for women  and The Men's Handbook, is that you are not living your dreams, but are constantly submitting, adapting or do everything, even if it is against your wishes, to be noticed by others. Put yourself first, no matter what others say. Do exactly what you feel at this moment to release everything that you have been holding inside for a long time.

What is your recipe for a good partnership?

A relationship is a kind of store, in order to buy something, we must have a need for it. Someone or something must awaken this need in us. If we transfer this to relationships - to conquest and seduction - men conquer, women seduce. You need to know each other enough to know what attracts the other. When the relationship has been going on for some time, the male-female chemistry of attraction can be awakened anew every day, women by seduction and men by conquest.

What are your secrets to communication in a long-term relationship, because many are afraid of loud silence?

Let's start talking about feelings daily. In the evening, the partners should talk about how they felt about the day. How they felt in certain situations, with certain news, people. These feelings are always different and through this we drive the flow of communication, so the conversation can always be fresh. If, for example, your boss at work is getting on your nerves, you say why he's getting on your nerves - maybe he reminds you of someone from the past. In this way, the partners begin to explore each other. If two are growing, they can be different every day.

What problems do people come to you with?

Especially people who don't know how to proceed or feel that something is missing. In reality, they have everything, but they are dissatisfied. Those who want more from life! I teach them start over, genuine, no games.

Are there any similarities and differences between aid to individuals and aid to companies?

Not really. I always help individuals who make up the company and then the company only needs cosmetic fixes.

You are a recognized expert at home and abroad, you have advised many renowned foreign and domestic companies on their way to success. I saw somewhere that you act as a buffer of changes in companies, especially family ones, what do you mean by that?

A family business does not automatically turn into a successful family system. Every family, like every business, is different, with unique situations and success factors that often cannot be measured, and each generation must understand how to make decisions and communicate effectively with other generations. I use a comprehensive strategy to help families communicate, make better decisions and build trust with each other.

What should be the main motivation to find the strength in ourselves not to give up?

That you want to live! Imagine you only have one hour to live. What else would you say to someone, what would you do? And you will be born with a sense of life. You have to decide to live and then you yourself will find all the possibilities to survive.

Why would you recommend the book We are successful, we are happy to someone who needs guidance because he cannot find the right path in life?

Most people are in too much of a hurry and do not see the essence of who they are, where they are going and all their treasures. Therefore, the book is suitable for all those who want to calm down, slow down, so that they can see the real world. Because what we are looking at at a higher speed is some other reality. This is also what E=mc2 talks about... we increase everything with speed and if we are in a bad mood, if we don't have clear goals... then we will only increase all of this.

Where do you get your motivation and inspiration?

Just from my personal life, from everyday contact, interactions... But because I'm basically looking for a solution for myself, because I don't want to live in some half-played world, I always want to get things done... and then I make myself aware of it by writing it. And this by-product of mine is a solution for others.

You launched Motivational products on the market, which are reminders in moments of weakness that we can do more than we think. Is it really that simple to raise your self-confidence?

It depends on what phase we are in! Things are really very simple, like nature itself. However, more than will reminders, there will be more chances to awaken.

Who is Milan Krajnc when the lights go out and he is left alone?

The same as you see it now. No secrets, clear communication. I am happy with myself exactly the way I am.

Milan Krajnc is one of the few Slovenians who has been nominated for such a prestigious award Nobel Prize in Economics 2021. It develops new science Dynamology, which discovers the secrets of nature and creates new business models from it (Dynamic Leadership Model), which stimulates the natural needs of people.
He wrote more books in the field of leadership, personal growth and psychology of relationships, as well as professional and scientific articles.
Photo: Tina Orter

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