In The Lyst Index's latest quarterly report, which analyzes the online shopping experience of more than 5 million shoppers who search, browse and buy fashion from 12,000 designers and online stores, this brand takes the crown and is officially number one!
The most popular brand in the world it is Gucci. Let's put this in context. More than 6 million online shoppers was looking for between October and December 2018 A Gucci bag, belt or shoes. The two Gucci accessories that were at the top of Sesame's top 10 products have accumulated twice as many orders as the other eight products combined. She was the hottest addition Soho Disco bag, which first came on the market in 2014. The second addition is Gucci logo belt. Among other things, this also shows that we online shoppers prefer to be on the safe side when it comes to luxury products.
They follow Gucci Off-White in second place and Balenciaga on the third. The biggest jump was achieved by the brand Moncler, which has risen twelve places and is now the fourth most popular brand in the world. It is also four places higher Fendi (fifth place), it also succeeded Burberry, which is now in tenth place. The top ten are still being rounded off Versace, Stone Island, Vetements and Valentine.
The most desired products in the world
Footwear remains the most influential category, with shoes occupying three out of ten places on the list of most desired products. She appeared on the list for the first time Veja brand, for which he can thank Duchess Meghan. Online searches for the brand increased by 113 percent after the Duchess wore a pair of their sustainable sneakers on October 21. Somehow, the brands also experienced their comeback dr. Martens and UGGs, the first with Jadon boots and the second with fluffy Fluff Yeah flip flops.
More information:
lyst.com
