The campaign for the new Xiaomi 15T series, whose slogan is "Details that make the difference" and which brings the first 5x periscope telephoto zoom in the T series, features Jerneja P. Zhembrovskyy, a fashion designer and entrepreneur distinguished by uncompromising aesthetics, elegance, and recognizable creativity.
Jerneja, the founder of The Lie by JPZ, has been creating a unique fashion story for over fifteen years, recognized by modern, confident women. Her collections combine sophistication, luxurious materials and a distinctly personal touch. This is exactly what the new collection launched with the Xiaomi 15T campaign is all about – a tribute to self-confidence, individuality and the refined details that create style.
Her dedication to detail, understanding of form, and ability to express strength and character through design perfectly reflect the philosophy of the Xiaomi 15T Pro – the perfect balance between art, technology, and personality.
The campaign was shot by renowned Slovenian photographer Peter Irman, who used the Xiaomi 15T Pro phone to capture every detail of Jerneja's creations - from the texture of the fabric to the expression of confidence in her movement and gaze.
Jerneja says:
"Every creation is a story – just like every shot. In both cases, it's a perfect play of light, form and moment."
Technology that sees more
Xiaomi 15T Pro features a 5× Leica telephoto lens that reveals even the most delicate details – structure, color transitions and mood. The powerful combination of Leica optics and advanced image processing allows every photo to become an expression of art. The display with professional color accuracy, stunning contrast and exceptional brightness turns every frame into an experience.
The heart of the device is powered by the top-of-the-line Snapdragon 8 Gen 3 processor, which ensures fast responsiveness, stability, and a seamless user experience - even when working with demanding video or photography.
The Xiaomi 15T Pro is not just a phone - it is a tool for creators that combines power, aesthetics and innovation. The battery with an extraordinary capacity and 120W fast charging ensures that the pace of creation never stops.
With Leica cameras, professional zoom, and masterful design, the Xiaomi 15T Pro reveals beauty in every layer of light and movement.
Just as Jerneja's fashion celebrates the authenticity and strength of the individual, the Xiaomi 15T Pro celebrates perfection in detail - the one that changes the look, the feeling, and the moment.
Photos of Jerneja P. Zhembrovskyy in the Xiaomi 15T series campaign were taken by Peter Irman using the Xiaomi 15T Pro smartphone.
Advertisement client: Xiaomi
