Kim Kardashian sets new rules for comfortable (and stylish) living with her new men's SKIMS collection. Post Malone, camouflage prints, and heavyweight fleece - a combination that surprises and convinces.
If you have made a mark so far SKIMS associated primarily with soft feminine panties, shapely bodysuits and minimalist earth tones, we have news for you: Kim has a new men's collection SKIMS. And not just any - but one where comfort wears a beard, listens to country rap and knows how to light a campfire without matches.
Kim Kardashian launches new men's SKIMS collection
The new SKIMS men's collection for fall 2025 is anything but subtle. It is presented by none other than Post Malone – a man who combines facial tattoos, millennial melancholy, and surprising heart in the same sentence. The campaign, shot on a ranch in Utah, suggests that we'll be spending this fall in camouflage. And literally.
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The new collection is built around the concept of “Heavyweight Fleece”, a thick, ultra-comfortable fabric that has been designed for maximum warmth, durability and – of course – styling. But that’s not all. SKIMS, in collaboration with the legendary American brand Realtree®, is introducing an official camouflage print to its range for the first time. So don’t be surprised if coffee dates now look like mini army camps – complete with hoodies, comfy joggers and a bit of confidence.
The SKIMS men's collection is more than "just" tracksuits
The collection is designed to combine functionality, versatility and the aesthetics of “casual masculinity”. It includes the following pieces:
- Heavyweight Fleece Jogger – a sweatshirt that you would wear both on the couch and while chopping wood (if that's what you smell like, of course).
- Heavyweight Fleece Zip-Up Hoodie – a thick hoodie that looks more like urban armor.
- SKIMS Basics T-Shirt – a soft cotton classic that acts as a canvas for layering.
- Realtree® camouflage pieces – limited edition t-shirts, underwear and fleece pieces with an official pattern that combines functionality and fashion boldness.
SKIMS has gone one step further – all pieces are designed with the perfect fit and tactful softness, which means these are clothes you won't want to take off (and you'll probably really have to explain why you're coming to brunch in the same hoodie for the third time in a row).
Why Post Malone?
If you're wondering why Post Malone became the face of the new SKIMS men's collection, the answer is quite simple: he it is this collection. In a good way and in a slightly messy way.
Posty, as he is affectionately called by his fans, is known for his relaxed yet distinctive style – from flashy prints to camouflage accessories and unusual combinations. Camouflage is not just a fashion fad in his case, but part of his identity. Let's remember: together with the company Stanley 1913 has already launched a collection of camo mugs and thermoses, including the iconic Quencher H2.0 FlowState TumblerThese collaborations only confirm that Post Malone is not just a musician, but also a style phenomenon.
What about camouflage? From the forest to Instagram
Realtree® is an American giant in the world of camouflage patterns, with a rich history in the hunting and outdoor world. Their prints are not just aesthetic – they are designed to actually “work” in nature. But this time it’s not about blending in with the surroundings – quite the opposite.
By introducing Realtree® prints to its collection, SKIMS crosses the line between functional clothing and trendy statement. Camouflage becomes the new black. Or at least the new beige. Either way: stand out with purpose, not just with style.
Where and when can you grab these pieces?
The new SKIMS men's collection is available from August 21, 2025 Customers will find it on the official website SKIMS.com, as well as in selected physical stores around the world. Given the brand's success so far (the first men's SKIMS collection sold out most of the items in just a few hours!), it is expected that the most desirable pieces will also sell out quickly. So we recommend: hurry up and get in on the action!
Conclusion: Men's SKIMS – the new “uniform luxury”?
The new SKIMS men's line is not just a continuation of the brand's success story - it's a clear signal that men want more than just classic jeans and white t-shirts. We want clothes that are comfortable but not boring. That are thoughtful but not pretentious. That are versatile enough for a lazy Sunday and a cool evening with friends.
Kim with the new SKIMS men's collection - and with an exceptional choice of ambassador - successfully combines all of this. Post Malone is the ideal representative of a generation that values comfort, authenticity and subtle boldness. And if you add a hoodie that makes you look like a stylish forest loner? So much the better.
