More than 170,000 visitors to this year's Winter Olympic Games will be able to see their 3D image on the kinetic facade of The MegaFace pavilion. The stunning installation is the work of designer and architect Asif Khan, who already left his modern mark at the London Olympics in 2012 with the interactive Coca-Cola Beatbox.
A 2,000-square-meter cube designed by a Russian telecommunications company Megaphone, is adorned with a vast kinetic panel that, with the help of a nearby photo booth, converts digitally scanned photos into 3D faces of visitors. He therefore immediately transforms portraits in the style of the popular "selfie" trend into epic architectural sculptures.
It is in creation Asif Khan connected with a team of engineers art studies and digital artists Scott Eaton. Together, the facade of the pavilion was covered with 11,000 triggers, made of elastic fibers and covered with RGB LED lights, which reveal three futuristic images at a height of 8 meters at the same time, enlarged by 3,500 times compared to actual scanned portraits.
In response to adapting to the ever-changing modern media, Khan synergistically combines architecture and digital platforms. With this, the Olympic Games in Sochi bring one more in a series of many turning points - the first giant three-dimensional flexible LED screen in the world!
